Designing the Destination: Architecture, Economics, and the Vision Behind Bluhawk with Bart Lowen

Editor's Note: This episode was recorded live at the 2026 Sports ETA Symposium in April. As a result, some discussions reference upcoming events and opportunities that have since taken place.In this episode, we sit down with Bart Lowen, Price Brothers' VP of Development,  to explore the massive shift in sports tourism: the rise of the mixed-use district. Using projects like Bluhawk and the North River District as blueprints, Bart explains why communities are no longer just building stadiums—they’re building entire ecosystems of hotels, retail, and entertainment. We discuss the economic impact of "walkable" sports environments, why event organizers are now prioritizing these lifestyle hubs, and what destination leaders need to know before breaking ground on the next generation of sports-anchored developments.