Designing the Foods of Tomorrow with AI | Dr. Karim Pichara on Data, Discovery, & the Human Journey episode artwork

EPISODE · Nov 4, 2025 · 26 MIN

Designing the Foods of Tomorrow with AI | Dr. Karim Pichara on Data, Discovery, & the Human Journey

from Implementors · host Guidewise

95% of AI pilots fail. Welcome to the Implementors podcast, where we reveal what it takes to join the 5% that succeed. Learn how to make implementation smarter, faster, and more human. Subscribe to lead the change.Join host Ted Wolf, Co-Founder and CEO of Guidewise, for a fascinating conversation with Dr. Karim Pichara—Co-Founder and CTO of NotCo, creator of the AI platform Giuseppe, and a leading voice in AI-driven food innovation. Before launching NotCo, Karim was a computer science professor and machine learning researcher at Harvard University, applying AI to astronomy. Today, he’s using that same scientific precision to transform how the world makes food. With Giuseppe, Karim and his team have built plant-based versions of everyday foods—like NotMilk, NotBurger, and NotChicken—that replicate the taste and texture of their animal-based counterparts. In this episode, Karim shares how he turned research into revolution—applying AI to one of humanity’s oldest industries, building a billion-dollar company backed by Bezos Expeditions, Kraft Heinz, and Tiger Global, and proving that technology and creativity can coexist. He also opens up about the emotional side of entrepreneurship and the importance of staying curious and human in the pursuit of innovation. Whether you lead teams, build products, or just love a good origin story, this conversation will change how you think about AI, food, and the future of discovery.ABOUT DR. KARIM PICHARA: Dr. Karim Pichara is the Co-Founder and Chief Technology Officer of NotCo, a pioneering food-tech company using artificial intelligence to reinvent how the world makes food. A former Harvard University researcher and professor of computer science at Pontificia Universidad Católica de Chile, Karim created Giuseppe—NotCo’s AI platform that formulates plant-based versions of animal products by analyzing molecular data from over 300,000 plants. Under his leadership, NotCo has launched globally recognized products like NotMilk, NotBurger, and NotChicken, earning partnerships with Kraft Heinz, Starbucks, and Burger King, and backing from Bezos Expeditions and Tiger Global. Today, Karim leads NotCo’s efforts to expand Giuseppe beyond food, shaping a smarter and more sustainable future of innovation. Learn more about Dr. Pichara: https://www.linkedin.com/in/karim-pichara-89903432/. Learn more about NotCo: https://tech.notco.com/.ABOUT GUIDEWISE: At Guidewise, we help organizations turn AI ambition into measurable business outcomes. We design and build AI/ML Centers of Excellence, lead customized AI Bootcamps, and guide enterprise teams through every phase of AI transformation—from use case design and technical implementation to workforce adoption and scaling. Powered by our Changeworks platform, we combine human-centered consulting with AI-driven workforce analytics, agentic orchestration, and workflow automations to align people, processes, and technology for sustained performance. The result is transformation that’s smarter, faster, and more human. Let’s talk about your organization’s AI strategy and change adoption needs: https://www.guidewise.ai/contact/PODCAST LINKS:- Subscribe on YouTube: https://www.youtube.com/@implementorspod- Podcast Homepage: https://www.guidewise.ai/podcast- Spotify: https://open.spotify.com/show/6uliK2fpHOOgjLDgUv1pNF?si=6520239306224710&nd=1- Apple Podcasts: https://podcasts.apple.com/us/podcast/guidewise-presents-implementors/id1678368738- Amazon Music: https://music.amazon.com/podcasts/8fcf7ddd-bf82-47cf-9339-efc29a75500d/guidewise-presents-implementorsSOCIAL:- YouTube: https://www.youtube.com/@implementorspod- LinkedIn: https://www.linkedin.com/company/implementorspod/- Twitter: https://twitter.com/implementorspod- Facebook: https://www.facebook.com/implementorspod- Instagram: https://www.instagram.com/implementorspod/

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Designing the Foods of Tomorrow with AI | Dr. Karim Pichara on Data, Discovery, & the Human Journey

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