Detail Auto Haus: Secrets Behind Selling High Ticket Ceramic Coatings

On this episode of the Road to $1 Million podcast Josh interviews Jason Decarlo owner of Detail Auto Haus based outside of Sydney Australia. Jason started off as an automotive mechanic but found his passion for detailing after discovering ceramic coatings. Since starting in 2021, Jason has built a detailing business specializing in premium ceramic coatings that's doing $40-50k per month in sales. On the podcast, Jason tells his story and some secrets to selling high ticket ceramic coatings. Time Stamps:(0:00) - Intro(1:41) - From Mechanic to Detailer(12:47) - Passion vs Business(20:21) - The Importance of Customer Education(25:50) - Booking Ceramic Coatings(28:36) - Ceramic Coating Maintenance(32:47) - Why Some Customers Pay More(37:13) - PPF Debate(42:16) - Avant Guard 1051(50:27) - Different Kinds of Coatings(57:00) - Educating Clients on Ceramic Coatings & Charging Premium PricesDetail Auto HausWebsite - https://www.detailautohaus.com/Instagram - https://www.instagram.com/detailautohausBelk Detailing LLCWebsite - https://www.belkmobiledetailing.com/Instagram - https://www.instagram.com/belkmobiledetailing/Road to $1 Million YouTube - https://www.youtube.com/@Roadto1MillionDetailingInstagram - https://www.instagram.com/roadto1milliondetailing/