Detangle with Laksheeta Govil

A painted pair of sneakers started it, but the real story is how a classic Indian jutti learned to move with modern life. We sit down with Laksheeta, founder of Fizzy Goblet, to explore how comfort became a promise, why craft stayed at the center, and how risk, play, and rigour can coexist inside one growing brand. From early pop-ups to Shopify-first launches, she unpacks the experiments that worked, the ones that didn’t, and the mindset that kept her building. We go deep into design choices, reengineering bite-prone juttis with better materials and padding, then evolving them into jutti sneakers and loafers that slip into office days and wedding nights. Laksheeta explains how she draws the line between tradition and disruption, marrying heritage techniques like mukesh and zardozi with denim, tie-dye, and unexpected silhouettes. Her dance background shows up in resilience and leadership: the discipline to show up daily, the courage to decide without waiting for universal consensus, and the steady practice of protecting creative headspace through quiet mornings and team-powered ideation. There’s a bigger impact, too. Long partnerships with artisans have helped small workshops grow into stable businesses, strengthening a once-fragile ecosystem. The result is sustainability that feels human: livelihoods expanded, heritage skills valued, and products designed to last. We also talk about the new Indian consumer, curious, values-led, and fluent in personal storytelling, and how pricing can blend aspiration with access so beauty isn’t exclusive. Along the way, you’ll hear a candid take on trusting your aesthetic voice, avoiding decision paralysis, and building a mental first aid box for the hard days. If you enjoyed this conversation, follow the show, share it with a friend who loves design and craft, and leave a quick review; your words help more curious listeners find us. Follow on Instagram @detangle_by_kinjal