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DevaCurl's Robert Schaeffler: 'Indie brands are more in touch with what the customer wants' episode artwork

EPISODE · May 30, 2019 · 28 MIN

DevaCurl's Robert Schaeffler: 'Indie brands are more in touch with what the customer wants'

from Rooibos cosmetics · host Brendalin

The world of beauty is rapidly evolving due to the impact of popular indie brands, and the hair-care category is no exception. Niche hair-care brands are finding success by sticking with one focus, whether it's a hair texture, color and or style. The secret, according to DevaCurl CEO Robert Schaeffler is being small and nimble, which allows the brand to adapt to its customers in a way the larger players simply can't. On this week's episode of The Glossy Beauty Podcast, beauty editor Priya Rao sits down with Schaeffler to discuss the perks of being a niche brand, the benefits of experiential events, and the differences between influencers and brand ambassadors.

What this episode covers

The world of beauty is rapidly evolving due to the impact of popular indie brands, and the hair-care category is no exception. Niche hair-care brands are finding success by sticking with one focus, whether it's a hair texture, color and or style. The secret, according to DevaCurl CEO Robert Schaeffler is being small and nimble, which allows the brand to adapt to its customers in a way the larger players simply can't. On this week's episode of The Glossy Beauty Podcast, beauty editor Priya Rao sits down with Schaeffler to discuss the perks of being a niche brand, the benefits of experiential events, and the differences between influencers and brand ambassadors.

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DevaCurl's Robert Schaeffler: 'Indie brands are more in touch with what the customer wants'

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How long is this episode of Rooibos cosmetics?

This episode is 28 minutes long.

When was this Rooibos cosmetics episode published?

This episode was published on May 30, 2019.

What is this episode about?

The world of beauty is rapidly evolving due to the impact of popular indie brands, and the hair-care category is no exception. Niche hair-care brands are finding success by sticking with one focus, whether it's a hair texture, color and or style....

Can I download this Rooibos cosmetics episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
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