Devaluation vs Depreciation

from Dragoman Transcreation · host UMIT OZAYDIN

Turkish lira is losing value agaist major currencies including US dollar and Euro. Which is the correct verb to use when translating into English: Devaluation (because the currency is losing value) or Depreciation? The correct answer is ‘depreciation’. Devaluation happens in fixed currency regimes when a government voluntarily reduces the value of its currency. It is their decision. Depreciation happens in floating currency regimes and Turkey has a floating currency regime. Turkish government does not and cannot declare the value […]Become a supporter of this podcast: https://www.spreaker.com/podcast/dragoman-transcreation--4083088/support.

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Founded in Transcreation 💫 Delfina Morganti Hernández Welcome to FOUNDED IN TRANSCREATION, the first-ever podcast on transcreation + marketing, where we delve into how brands cross borders. 😍Transcreation blends translation with creation. Also referred to as rewriting or transadaptation, transcreation is the value-added language service rendering creative content into a new language for marketing purposes. Slogans, film titles, video games, app content, and ad copy are some examples of content that often require a brand to use transcreation.This podcast is about entering the realms of language and creativity with brands. Enjoy! 😃

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