Developer Marketing with Adam DuVander

from Scaling DevTools Hosted by Jack Bridger

Adam DuVander is an expert in developer marketing and the author of two books: Developer Marketing Does Not Exist and Technical Content Strategy Decoded. In this episode, we dive deep into the world of developer marketing, specifically focusing on early-stage companies building tools for developers and how to create engaging content for your audience. What we cover: Adam's journey from journalism to developer marketing The importance of developer marketing for early-stage companies and its role in product growth Identifying your target audience and understanding their pain points How to create content without directly promoting your product, yet staying relevant to your target audience The concept of becoming a media company within your niche and providing value through content The importance of engagement metrics over vanity metrics for early-stage companies The Jedi Developer Mind Trick: how to showcase the value of your product without directly promoting it, especially for early-stage companies Examples from successful early-stage companies like LogRocket and Stoplight How to measure the success of your content and know if it's working for your early-stage company Tips on choosing the right topics that resonate with your audience and relate to your product Adam's new book, Technical Content Strategy Decoded Buy Adam's new book here

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Developer Marketing with Adam DuVander

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How long is this episode of Scaling DevTools?

This episode is 34 minutes long.

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This episode was published on April 11, 2023.

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