PODCAST · business
Scaling DevTools
by Jack Bridger
We investigate what it takes to grow developer tools and AI DevTools. Topics include developer marketing, DevRel, developer advocacy and developer experience. Featuring founders and key people from the likes of Vercel, ElevenLabs and OpenAI.
Episodes
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Siddhartha Borah from Brackett: teaching agents work that was never written down (Heavybit DevGuild)
In this episode, Siddhartha Borah, cofounder and CTO of Brackett AI, joins us at Heavybit DevGuild. Siddhartha explains how Brackett is building agents that can learn complex business work — especially in areas like supply chain and operations, where the real context often lives in people’s heads...
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James Arthur from ElectricSQL - agents are data, not compute (Heavybit DevGuild)
In this episode, James Arthur, cofounder and CEO of ElectricSQL, joins us at Heavybit DevGuild. James explains why Electric has evolved from Postgres sync into data infrastructure for collaborative multi-agent systems. We talk about Durable Streams, Electric Agents, why agents should be modeled…
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Dave Fletcher from LeadDev: what engineering leaders want from AI
In this episode, Dave Fletcher, cofounder of LeadDev, joins us at LDX3 London. Dave shares what LeadDev is seeing from thousands of engineering leaders, including what tools they are buying, how AI coding tools are changing downstream needs, and why observability, CI/CD, testing, reliability, and...
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Dennis Pilarinos from Unblocked: context for AI coding agents
In this episode, Dennis Pilarinos, founder and CEO of Unblocked, joins us at LeadDev in London. Dennis explains why AI coding agents are only as good as the context they can access, and why every new agent is like a developer on their first day at a company. We talk about organizational context,...
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Ian Coe from Tonic.ai: synthetic data, AI training, and enterprise fine-tuning
In this episode, Ian Coe, Co-founder and CEO of Tonic.ai, joins us at Heavybit DevGuild. Ian explains how Tonic started by helping developers create safe, realistic data for testing and development, and how that has expanded into AI model training, de-identification, and synthetic datasets for...
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AI agents need cheaper sandboxes | Alex Jung from Unikraft (Heavybit DevGuild)
In this episode, Alex Jung, cofounder and CPO of Unikraft, joins us at Heavybit DevGuild. Alex explains how Unikraft went from an academic unikernel project to a cloud platform for running highly efficient workloads. We talk about why unikernels can make applications faster, cheaper, and more...
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Kim Maida on the DevRel Flywheel, AI, and Measuring What Matters
In this episode, Kim Maida joins the podcast to talk about DevRel, AI, developer experience, and measuring what actually matters. We also dive into her developer empowerment flywheel and how Keycard is approaching identity and access for AI agents. Links: • Kim Maida • Keycard • Kim Maida on...
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Robby Russell on Oh My Zsh, Developer Experience, and Open Source
In this episode, Robby Russell joins to talk about how Oh My Zsh went from a tool for a few coworkers to one of the most popular open source developer tools in the world. They cover developer experience, open source maintenance, AI-assisted pull requests, and how AI could reshape software...
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Swyx and Louis Knight-Webb @ AI Engineer Europe: DevTools, code mode, and the future of AI engineering
In this episode, Swyx, founder of AI Engineer, joins us live from AI Engineer Europe in London, alongside Louis Knight-Webb. We cover how AI Engineer grew from a single San Francisco conference into a global community, why industry AI work needs better venues for sharing, and what is changing in…
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Acquiring a startup: what to do AFTER the deal closes - with Dan Moore from FusionAuth
In this episode, Dan Moore from FusionAuth breaks down how the company integrated Permify after the acquisition. We talk about customer communication, pricing and packaging, migration planning, internal enablement, and the practical work that turns an acquisition into a successful product...
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Joel Griffith from browserless: from GitHub issue to bootstrapped business
In this episode, Joel Griffith, founder of browserless, shares how he built browserless from a painful browser automation problem into a profitable, bootstrapped DevTools company. We cover the first customer, content-led growth, selling to developers, and the realities of building a durable...
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Cloudflare devs @ AI Engineers Europe (Sunil Pai, Matt Carey & Thomas Ankcorn)
In this episode, some of Cloudflare's dev team - Sunil Pai, Matt Carey, and Thomas Ankcorn join us from AI Engineers Europe to discuss code mode, radical simplicity and Pi. Links: - Cloudflare - Sunil Pai - Matt Carey - Thomas Ankcorn
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Making AI multiplayer with Maggie Appleton from GitHub Next @ AIE Europe
In this episode, Maggie Appleton from GitHub Next explains why "single player" AI tools are creating a team alignment crisis. We discuss the shift from solo CLI instances to multiplayer agentic environments, the launch of ACE (Agentic Collaboration Environment), and why the future of software…
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AI broke traditional infra - with Kyle from Depot.dev @ AIE Europe
In this episode, Kyle Galbraith from Depot shares the story behind building Depot CI and why traditional infrastructure is "crumbling" under the weight of AI-generated code. We discuss the shift from human-centric pipelines to agent-augmented workflows, the challenge of managing a 10x increase in...
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Nick and Zack from WorkOS @ AIE: building real-world AI tools & running conference workshops
In this episode, Zack Proser and Nick Nisi from WorkOS share what they’ve learned from building real-world AI tools and running high-impact workshops for AI engineers. We talk about finding "developer balance" by feeding biometric data into LLMs, the evolution of "skills" as a software primitive,...
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What’s Working in DevTools Marketing Right Now? with Karl Hughes from Draft.dev
In this episode, Karl Hughes from Draft.dev shares what he learned from surveying DevTools marketers about budgets, AI, content, and ROI. We talk about budgets, AI workflows, content strategy, distribution, and why events and human relationships still drive some of the best results in developer...
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Charity Majors on AI, Observability, and the Future of Software
In the episode Charity Majors, founder and CTO of Honeycomb, talks about what changes when the cost of generating code drops toward zero. She explains why observability becomes the source of truth, why great products still depend on taste, and how fast feedback loops let teams ship faster without...
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Jakub Czakon - founder of Developer Markepear and former CMO of Neptune.ai (acquired by OpenAI)
Jakub Czakon (Kuba) was until very recently the CMO of Neptune.ai, which was just acquired by OpenAI for an undisclosed amount. He also writes Developer Markepear - my favourite DevTools marketing resource. Links: Developer Markepear Developer Marketing Community Jakub's linkedin
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Matt Aitken from Trigger.dev @ AIE
Matt Aitken is the cofounder and CEO of Trigger.dev - an AI workflows platform. Links: - Trigger.dev - Matt Aitken - AIE Europe
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Lawrence Jones from Incident.io @ AIE Europe: building an AI SRE
Recorded at AI Engineers Europe, Lawrence Jones is an AI engineer at Incident.io and he shares his experiences building an AI SRE. Links: - Incident.io https://incident.io/ - Lawrence Jones https://www.linkedin.com/in/lawrence2jones/
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Finding your first 10 customers, with Andy Lee from DeepTrace
Andy is the cofounder of DeepTrace, an AI reliability platform that helps engineering teams investigate incidents and fix problems in production. In this conversation, Andy shares how a team of technical founders learned sales, got their first 10 customers, and approached go-to-market with the…
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DatoCMS: bootstrapping to €6.5M ARR
Stefano Verna and Matteo Giaccone from DatoCMS share how their side project in a web agency turned into a €6.5M ARR company with a 13-person remote team. We talk about building sustainable, bootstrapped businesses, instead of the all-or-nothing VC approach, and about their 6-week shipping cycles,...
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Ahmad Sadeddin, founder of Corgea: you don't need to raise (much) to find PMF
Ahmad Sadeddin is the founder and CEO of Corgea. Corgea provides the security tools to find, triage, and fix insecure code. Ahmad shares: - Why you don't need to raise much to find PMF - stay lean: you should surprise people with how few people you are. - What is a small amount to raise? And what...
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Retool founder David Hsu: AI, future of DevTools & how Retool got their first customers
David Hsu is the founder of Retool, the low-code platform for building internal tools used by companies like Amazon, Airbnb, and the US Army. David recounts building Retool's first version in weeks with just three components, early outreach failures, shifting to "tomorrow's developers," and LLM…
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Louis from Vibe Kanban - 20,000 GitHub stars and walking away from 6-figure deals
Louis Knight-Webb is the co-founder of Vibe Kanban, an open-source tool for orchestrating AI coding agents. After years of building for enterprise legacy code, Louis pivoted and saw his new project explode to over 20,000 GitHub stars in just a few months. We talk about the "startup university" of...
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The Roadmap to PMF (Jason Cohen's essay)
This episode breaks down an article by Jason Cohen, founder of WP Engine and SmartBear, outlining his step-by-step roadmap from idea to product-market fit (PMF) for startups, especially DevTools. His 8 step roadmap provides insights on personal fit, market validation, customer interviews…
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Product Market Fit - the only thing that matters
This episode breaks down Marc Andreessen's 2007 article on why market matters most in startups, plus some great wisdom from Michael Seibel on spotting real PMF through explosive growth and customer pull. Links: • Marc Andreessen's article • Michael Seibel's post • Product Market Fit collapse This...
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Christopher Burns - creator of c15t: the developer-first cookie banner
This episode is with Christopher Burns, the creator of c15t and founder of consent.io, an open-source, developer-first, ethical provider of privacy infrastructure. Chris explains why most cookie banners are not compliant, and if the EU is going to come after you for it. We talk about how he found...
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The Amazon Web Services origin story (part 1)
This is the story of how Amazon Web Services - arguably the most successful developer tool of all time - got started. This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.
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Adam Frankl returns to answer my TAB questions
Adam Frankl has been the first Marketing VP at three dev-facing unicorns. He returns to the podcast, to reveal the things that DevTool startups must get right in the early days, in order to be successful. We also discuss Jack's experience implementing Technical Advisory Boards (TABs) with a new...
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Kyle Cheung from Greybeam - jumping over bathroom stalls.. as marketing
Kyle Cheung, co-founder of Greybeam, shares how his team built a tool that reduces Snowflake costs by 70-95%, without migration, drawing from multiple pivots over two years. The discussion covers their quirky marketing tactics and advice on fundraising as storytelling. This episode is brought to...
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Matt Klein - cofounder of Bitdrift: meeting developers where they are and early days of AWS
In this episode, Matt Klein (Bitdrift, Envoy) reflects on building EC2 in the early days of AWS, the reality behind AWS’s origins, and what Amazon’s customer obsession looks like from the inside. He then dives into creating Envoy at Lyft, the challenges of open source at scale, and spinning...
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“I met my cofounder while gaming” - CEO of Northflank, Will Stewart
Will Stewart is the CEO and co-founder of Northflank, the developer platform. He shares how a teenage gaming side project turned into a self-service developer platform that runs complex workloads on Kubernetes across any cloud. He talks about meeting his co-founder online, fundraising and hiring...
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DevRel is unbelievably back - with swyx
In Shawn "swyx" Wang's third appearance on the podcast, we talk about his recent interview with Mark Zuckerberg and Priscilla Chan about AI in biomedical research, and the goal to understand and eventually eradicate all diseases. We also talk about how DevRel is unbelievable back, the challenges…
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Growing Marimo's YouTube channel, with Vincent D. Warmerdam
Vincent D. Warmerdam from Marimo shares how they grew their YouTube channel for their Python notebook, using regular Shorts to reach thousands of new viewers each week. He talks about the importance of being genuinely excited about what you’re building and how consistent, authentic content can…
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How RevenueCat tore up the sales playbook, with Rik Haandrikman
Rik Haandrikman talks about sales incentives and growth at RevenueCat, and their creative approach to conferences. He explains why their sales team focuses on helping customers evaluate the product in their own way, how aligning incentives shapes company culture and how they make the most out of...
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Baseten CEO and co-founder Tuhin Srivastava on inference and feedback loops
The episode features Baseten CEO and cofounder Tuhin, who shares Baseten’s journey from a small team in the pre-GenAI era to scaling rapidly and raising $150M in Series D funding. The discussion delves into building robust inference infrastructure for AI applications, navigating market shifts…
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When sales and product led growth meet, with Railway's Angelo Saraceno
In this episode, Angelo Saraceno from Railway shares his experience balancing the technical challenges of building a developer-focused product with the realities of enterprise sales. They discuss how understanding customer needs beyond just features is crucial to growing a startup sustainably....
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Sales 101 with my ex-boss Guy Zerega (former Stack Overflow EVP)
Guy Zerega led sales and marketing at Stack Overflow, where he once hired me. Now he leads sales at Cyborg - they offer end-to-end encrypted inference data. This is a 101 on what matters in sales; especially to developers. This episode is brought to you by WorkOS. If you're thinking about selling...
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How can you actually use AI in DevTools content? With Victor Coisne from Strapi
Victor, VP of Marketing at Strapi, walks us through how AI can be used in content creation—what tools work, what to watch out for, and how you can try some of these techniques yourself. This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can...
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How PlanetScale write content, with Ben Dicken
Ben Dicken is a developer educator at PlanetScale, he's an incredible writer and teacher, who's made some amazing technical articles that developers actually love reading. We get into his reasons for working so hard on these articles, his process, and how he makes content that genuinely helps...
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Technical Advisory Boards - the most important action DevTools founders can take?
In this episode, we explore Adam Frankl's concept of a Technical Advisory Board, and how it helps DevTools founders learn directly from potential users. I share personal experience organizing one-on-one interviews to find out real customer problems and gives tips for recruiting members. We…
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Running Events with Matt Carey from AI Demo Days
Matt Carey from AI Demo Days, shares his experience of organizing developer events in London and San Fransisco. He discusses the real costs involved and how creating fun, community-driven events makes all the difference - plus a spicy take on Hackathons! This episode is brought to you by WorkOS.…
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AI Tools for Enterprise - Chris and Matt from Ona
Gitpod has rebranded to Ona and shifted its focus to building AI tools for enterprise teams. This episode digs into why they made the leap, how they're standing out in a crowded AI space, and what it’s been like rethinking developer workflows from the ground up. We talk about dev environments,...
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Better documentation with the Diátaxis Framework
Creating docs that actually work means knowing what to write, how to write it, and where it belongs. In this episode, we break down the diataxis documentation framework—a simple but powerful system that splits docs into four clear types: tutorials, how-to guides, explanations, and reference. We...
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Karan Vaidya, founder of Composio: MCP use cases & Elon retweets
Karen from Composio shares how developers are using MCP to connect tools like Slack, Notion, and Gmail with AI agents, growing from nearly zero to 100,000 users in 6 months. They capitalized on key moments when new AI tools, such as Grok versions and Claude releases, came out, creating examples…
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Studying Lee Robinson, Cursor's new VP of Developer experience
Lee Robinson helped Vercel grow to $200M+ in ARR and scaled the Next.js community to over 1.3 million active developers. I dive into his blog posts to uncover valuable insights and lessons about how he achieved this success, covering topics like docs, community building, developer education,...
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Running hackathons, with Carter Rabasa from Langflow
Carter Rabasa, head of DevRel at Langflow, talks about organizing and participating in hackathons, how these events enable developers to break free from routine work, and how they can help accelerate tool development. This episode is brought to you by WorkOS. If you're thinking about selling to...
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Rita Kozlov from Cloudflare: competing with the hyperscalers
Rita Kozlov is the VP of Developers and AI at Cloudflare. We talk about how Cloudflare focuses on building disruptive, efficient technologies like their Workers platform to gain long-term competitive advantages. They use their own developer platform to ship fast, and hire people who deeply care,...
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Matt Palmer on Replit's speedrun to $100M ARR
Matt Palmer from Replit shares how the company scaled to $100M in ARR from ~$10M in under a year. We talk about the importance of video for teaching the non-linear process of working with AI, the challenge of rewriting documentation for a broader audience using the Diátaxis framework, and how…
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ABOUT THIS SHOW
We investigate what it takes to grow developer tools and AI DevTools. Topics include developer marketing, DevRel, developer advocacy and developer experience. Featuring founders and key people from the likes of Vercel, ElevenLabs and OpenAI.
HOSTED BY
Jack Bridger
CATEGORIES
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Frequently Asked Questions
How many episodes does Scaling DevTools have?
Scaling DevTools currently has 200 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Scaling DevTools about?
We investigate what it takes to grow developer tools and AI DevTools. Topics include developer marketing, DevRel, developer advocacy and developer experience. Featuring founders and key people from the likes of Vercel, ElevenLabs and OpenAI.
How often does Scaling DevTools release new episodes?
Scaling DevTools publishes regularly with 200 episodes available. Check the episode list for the typical release schedule.
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You can listen to Scaling DevTools on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Scaling DevTools?
Scaling DevTools is created and hosted by Jack Bridger.
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