Developing a 5-in-1 product via stellar customer relationships with Jules Weldon & Stacey Pierce (Co-Founders, OME Gear)

Jules Weldon and Stacey Pierce, Co-Founders of OME Gear, join Retention Chronicles for the final episode of Season 4 to discuss the struggles and successes of building a multi-use product.  Jules and Stace took their product vision and turned it into a 5-in-1 innovation that their customers rave about. But, it hasn’t been an easy journey to get there. They chose their dreams over their belongings and sold their house to back their business, betting on themselves and their determination to succeed.  The leap has been well worth it, as their customers love OME Gear’s The Wanderer. Whether it’s emailing Stace and Jules directly, sharing across social media, or organic word-of-mouth marketing, the quality of product really shows at OME Gear.  But, it’s not only products that glow, but also services. Jules & Stace personally email each customer after purchase to familiarize and introduce themselves. That’s relationship building at the next level, and the team of co-founders makes sure that as they grow, they don’t want to lose that level of connection with their customers. They’ve created and continue to create a loyal consumer base with their personal post-purchase experience. Stace, Jules, & Mariah also discuss posting on social media and how difficult it really is to keep up with and create content for. They make sure to share both their success stories and struggles as female founders so that they can pave the road and fill potholes for founders who come next.  This podcast is sponsored by Malomo, a leading shipment and order tracking platform for Shopify and Shopify Plus ecommerce brands.  To see what your custom mockup of branded order tracking and transactional email/SMS would look like, fill out this form & we’ll send your custom design right to your inbox! Episode Timestamps: Transforming products and taking ideas to market. 1:23 Minimalism, sustainability, and multi-use products. 8:26 Using a product called "Wanderer" for convenient transportation. 11:30 Using customers as brand ambassadors for a new product. 17:12 Building a successful outdoor gear brand. 21:57 Branding, social media, and customer connection. 28:26 Podcasting, entrepreneurship, and vulnerability. 34:29 Social media strategy and kindness online. 40:22 Customer experience and marketing strategies for a product-based business. 44:27 Entrepreneurship, vulnerability, and problem-solving. 51:29