Developing your touch program to keep your SOI & leads referring you | Amy Izzo and Robbie Johnson | S11 E23

SOI and leads are important to businesses because they represent potential revenue streams. By identifying and targeting individuals or organizations who have shown an interest in their product or service, companies can increase the likelihood of converting them into paying customers. This is often achieved through targeted marketing and sales efforts, such as personalized email campaigns or direct outreach to potential customers.