Devin Gosnell: How a Pickup Game Became a Political Ad

This week, on the Creative Caucus podcast, Garret sits down with political creative director and filmmaker Devin Gosnell for a high-energy conversation on what really makes political messaging work.Devin brings the heat, breaking down why creativity alone won’t cut it in political advertising; you need a sharp strategy to back it up. From campaign goals to audience insight, he shares how the best ads come to life when bold creative ideas are grounded in real political instincts.Listen as Garret and Devin explore why creative instincts and strategic thinking are what separate good campaigns from unforgettable ones in political advertising.Featured AdsZohran Basketball Ad -https://vimeo.com/1131696461?fl=pl&fe=cmZohran Bachelor Ad - https://vimeo.com/1124458686?fl=pl&fe=cmNancy Lacore Launch - https://vimeo.com/1163057455?fl=pl&fe=cmConnectWorkers ProductionsStudio Brubaker