第2501期:What Is GivingTuesday?

Since its start in 2012, GivingTuesday, the Tuesday after Thanksgiving, has become one of the biggest money-raising days of the year for nonprofits in the United States. 自 2012 年启动以来，GivingTuesday（感恩节后的星期二）已成为美国非营利组织一年中最大的筹款日之一。 In 2022 and 2023, GivingTuesday raised $3.1 billion for charity, or aid, organizations, as estimated by GivingTuesday. 据 GivingTuesday 估计，2022 年和 2023 年，GivingTuesday 为慈善机构或援助组织筹集了 31 亿美元。 This year, GivingTuesday is on December 3. 今年的 GivingTuesday 是 12 月 3 日。The #GivingTuesday hashtag started as a project of the 92nd Street Y in New York City in 2012. It became an independent organization in 2020. It has grown into a worldwide organization of local groups that support giving in their communities, often on different dates that have local importance, like holidays. #GivingTuesday 标签最初是 2012 年纽约市第 92 街 Y 的一个项目。它于 2020 年成为一个独立组织。它已发展成为一个由本地团体组成的全球性组织，这些团体支持在其社区中进行捐赠，通常在不同的日期进行捐赠。具有当地的重要性，例如假期。 Now, GivingTuesday, the nonprofit, also gathers researchers studying everyday giving. It also collects data from wide sources like payment processors, crowdfunding sites, employee giving software and organizations that offer charitable giving. 现在，非营利组织 GivingTuesday 也聚集了研究日常捐赠的研究人员。它还从支付处理商、众筹网站、员工捐赠软件和提供慈善捐赠的组织等广泛来源收集数据。For nonprofits, the point of GivingTuesday is to raise money and engage their supporters. Many nonprofits will organize fundraising campaigns with email and mail appeals that arrive on the Tuesday after Thanksgiving. 对于非营利组织来说，GivingTuesday 的目的是筹集资金并吸引支持者。许多非营利组织将通过电子邮件和邮寄呼吁组织筹款活动，这些呼吁将于感恩节后的周二送达。 Nonprofits do not have to be linked in any way with GivingTuesday, the organization, to run a fundraising campaign. GivingTuesday will still provide them with graphics and advice. In that way, it remains a grassroots effort with groups and donors taking part as they like. 非营利组织无需与 GivingTuesday 组织有任何联系即可开展筹款活动。GivingTuesday 仍将为他们提供图表和建议。这样，它仍然是一项基层努力，团体和捐助者可以随意参与。GivingTuesday has grown far beyond its early days when it mainly pushed for giving on social media. The day has become a well-known event that seeks to center charitable giving and volunteering in the U.S. and around the world. GivingTuesday 的发展远远超出了其早期主要推动社交媒体捐赠的时代。这一天已成为一项众所周知的活动，旨在集中美国和世界各地的慈善捐赠和志愿服务。 For years, GivingTuesday has been a major focus of fundraising for nonprofits, with many seeking to organize matching donations from major donors. It is the beginning of the end-of-year fundraising race as nonprofits seek to reach their budget targets for the following year.多年来，GivingTuesday 一直是非营利组织筹款的主要焦点，许多组织都寻求组织主要捐助者的匹配捐款。这是年终筹款竞赛的开始，非营利组织力求达到下一年的预算目标。 Donations on GivingTuesday in 2022 and 2023 reached $3.1 billion, an increase from $2.7 billion in 2021. While that is a lot to raise in a single day, the trend last year was flat and fewer donors were giving. The organization says that is a worrying sign. 2022 年和 2023 年 GivingTuesday 的捐款额达到 31 亿美元，比 2021 年的 27 亿美元有所增加。虽然一天之内筹集的资金数额很大，但去年的趋势持平，而且捐款人也减少了。该组织表示，这是一个令人担忧的迹象。