第2853期:Fake facebook

With 2 billion users, Facebook is the largest social networking company in the world. And for many people, it's the first port of call for information, both from friends and family. But it's also chock-a-block with adverts, stories that may interest you, videos and all the latest news and trends.拥有 20 亿用户的 Facebook 是世界上最大的社交网络公司。对许多人来说，它是获取信息的第一站，无论来自朋友还是家人。但它也塞满了广告、可能吸引你的故事、视频，以及最新的新闻和趋势。However, a dark side has begun to emerge and Facebook has gone from fun to fake. We're looking at fake Facebook. Well, we're going to look at three main fake things.然而，一个黑暗面开始浮现，Facebook 正从有趣变成虚假。今天我们要谈的是“假 Facebook”。我们将讨论三类主要的“假东西”。And the first of those is fake adverts, isn't it, Jackie? Yeah, we're going to start with Martin Lewis. Now, he's a consumer advisor and money-saving expert, and he's suing Facebook for publishing fake adverts. Yes, he's hugely popular in the UK and a very respected figure.第一类就是假广告，对吧，Jackie？对，我们先从 Martin Lewis 开始说。他是一位消费者顾问和省钱专家，他正在起诉 Facebook，因为 Facebook 发布了假广告。是的，他在英国非常受欢迎，也是备受尊敬的人物。Yeah. Now, the adverts feature his face and name, but he has nothing to do with them at all. They are simply scams.对。那些广告使用了他的照片和名字，但他与这些广告完全没有关系。这些完全是骗局。Victims pay a lot of money, thinking it's a scheme supported by him, a well-trusted advisor, but it's nothing of the kind. Now, Facebook's defence is that they've taken down individual adverts as they are reported. But then Lewis counter charges that they're soon predictably up and running again, slightly different.受害者花了大量钱，以为这是由他这位值得信赖的顾问支持的项目，但事实完全不是这样。Facebook 的辩解是：他们会在广告被举报后逐条下架。但 Lewis 反驳说，这些广告很快就会重新出现，只是内容稍有变化。Yeah. And he just can't keep up. And he's not the only one.对，他根本无法跟上。而且受害者不仅仅是他一个。Scammers often use pictures of celebrities to grab attention and increase the number of clicks on an advert and imply that the public figure has endorsed the product or investment, and it's not true. The second issue is fake pages. Yes.骗子经常使用名人的照片来吸引注意力、提高广告点击率，并暗示这些公众人物代言了产品或投资，但这完全不是真的。第二类问题是假页面。是的。Earlier this year, there was a Facebook page associated with the American Black Lives Matter campaign, and this was proved to be fake. Although it had nearly 700,000 followers, which made it the largest Facebook page affiliated with this movement, it was nothing to do with them.今年早些时候，出现了一个与美国“黑人的命也是命”（Black Lives Matter）运动相关的 Facebook 页面，但最后被证实是假的。尽管它有近 70 万粉丝，是该运动在 Facebook 上最大的页面，但它与真正的组织毫无关系。No, it turned out to be linked to a white Australian man, and it was in operation for more than a year, despite multiple efforts to warn Facebook that it might be fraudulent.不是的，最终发现这个页面与一名澳大利亚白人男子有关。尽管多次有人警告 Facebook 该页面可能存在欺诈，但它仍然运营了一年多。Yes. And in fact, it had raised at least $100,000 in donations, and much of that money went into private bank accounts.是的，而且这个假页面实际上募得至少 10 万美元的捐款，其中大部分进入了私人银行账户。Yeah. So completely conning so many people. And the last one is what we hear about all the time, Richard, fake news. Now before the last US election, Obama and his topaideswere aware of Russia's intervention on behalf of the Trump campaign.对，完全欺骗了那么多人。最后一类就是我们经常听到的，假新闻。上一次美国大选前，奥巴马和他的高级顾问们已经知道俄罗斯正在干预，以支持特朗普的竞选活动。Yes. For instance, there was a Facebook page called Heart of Texas, and it said that Hillary Clinton had a 69% disapproval rate among all veterans, and it was rubbish, and it was supplied by Russia, or a Russian source.是的。例如，有一个名为“Heart of Texas”的 Facebook 页面声称希拉里·克林顿在所有退伍军人中有 69% 的不支持率，但这完全是假消息，并且来自俄罗斯或与俄罗斯相关的来源。Yeah. Now Zuckerberg himself then acknowledged that there was a problem posed by fake news, but he just said that, you know, it wasn't that widespread, and it was difficult to deal with. Hmm. Since then...对。扎克伯格后来承认假新闻确实是一个问题，但他当时表示假新闻并不普遍，而且很难处理。嗯。从那以后……He's admitted that Facebook had indeed been manipulated, and that the company would now turn over to Congress more than 3,000 politically-themed advertisements that were bought by suspected Russian operatives.他承认 Facebook 确实被操纵过，公司将向美国国会提交 3000 多条由疑似俄罗斯势力购买的政治广告。Yes, it's fake news, but it's also not good news, either for individual people or for businesses who are using Facebook. So what can be done about it? Yes, I think a major problem is that Facebook has actually known about it, but they haven't been doing that much to stop it. Hmm.没错，这是假新闻，但对个人用户和使用 Facebook 的企业来说，这同样不是好消息。那么该怎么办呢？我认为主要问题是 Facebook 其实早就知道这些情况，但并没有做太多来阻止它。嗯。Either they're very naive, or, let's face it, they get a lot of money from the advertisements. Well, exactly. So you need to ask yourself, is this for real? Is this true? And then ask for evidence, especially if you're sceptical.要么他们非常天真，要么——说实话——他们从广告中赚了很多钱。没错。因此，你需要问自己：这是真的吗？内容可信吗？如果你心存怀疑，就更应该要求证据。And this is important both for consumers and businesses. And voters and politicians. And for the future of Facebook.这对消费者和企业都非常重要。对选民和政治人物也很重要。对 Facebook 的未来更是如此。