第2982期:The Development Path of Micro-enterprises

Mornings for Khris Teri of Halo Doughnut means it's time to hand make sweet treats, with flavors such as lemon pop, cinnamon affair along with burnt salty. Everything is made from scratch.对于光环甜甜圈店的克里斯·特里（Khris Teri）来说，早晨是手工制作美味甜点的时间，有柠檬汽水味、肉桂味以及焦盐等口味。所有产品都是从头开始制作的。So the financial downturn helped me revisit my passion.经济低迷期帮助我重燃激情。Unemployed in March, this former video producer with a zeal for cooking, started making doughnuts for friends.三月份失业后，这位热衷于烹饪的前视频制片人开始为朋友制作甜甜圈。So one of my best friends said now Khris I think you should sell this, I think you should make this into a business.我的一个好朋友说：克里斯，我认为你应该卖甜甜圈，你应该把这个做成生意。Teri started out at her mother's kitchen, but quickly outgrew it. So now she rents space in a shared commercial kitchen.特里一开始在母亲的厨房制作，但生意很快就发展壮大了。现在她在一个共享商用厨房里租了场地。It only costs about $400 a month, and includes all the pots and pans which keeps the expenses down.每月只需花费约400美元，而且包含所有锅碗瓢盆，这大大降低了开销。We started it in a shared kitchen because it's low risk and it's low investment. I think it's the perfect way to start a business.我们之所以选择在共享厨房起步，是因为它风险低且投入少。我认为这是创业的绝佳方式。While various new businesses have different back stories, Teri's situation fits a trend that shows a rapidly growing number of micro businesses in Malaysia,虽然各种新企业的背景不同，但特里的情况符合马来西亚微型企业数量迅速增长的趋势：businesses that are starting up from even the garage or their house to kitchen, their home kitchen.从车库或家庭厨房起步。Raymond Woo of the Malaysia Retail Chain Association says, there are easily tens of thousands of micro businesses that have started up in the country since the economic downturn started in March.马来西亚零售连锁店协会的雷蒙德·吴（Raymond Woo）表示， 自三月份经济低迷以来，该国很容易就有数万家微型企业发展起来。The people behind them often need a low-risk way of earning income, after being laid off or forced to take a pay cut.背后的创业者在被解雇或被迫减薪后，往往需要一种低风险的收入方式。It could be doing marketing advisory businesses, website photography, services that they actually know as a hobby, and then moving that hobby and monetizing it.他们可以从事营销咨询业务、网站摄影，或是将原本作为爱好的服务转化为职业，进而将这一爱好变现。At a recent pop-up event, customers sunk their teeth into Teri's doughnuts at prices, ranging from one to two dollars each depending on the flavor.在最近的一次活动中，顾客们狼吞虎咽地吃着特里的甜甜圈，价格从一美元到两美元不等，具体取决于口味。One thing is the fluffiness of the doughnut and the flavor is always something out of the ordinary.甜甜圈很松软，味道与众不同。Halo Doughnut has not quite reached the break-even point yet.光环甜甜圈店尚未达到收支平衡点。But Teri expects to turn this into a profitable business within a few months.但特里预计在几个月内将其转变为盈利业务。She currently has one part-time kitchen worker but plans on hiring more soon.她目前有一名兼职厨房员工，但计划很快招聘更多人手。