第454回｜2026 上半年最新！日本人在喝什麼、買什麼？NOPE・抹茶・麻辣燙，全都上榜！

📨 Keith 的電子報《東京來信》正式上線——訂閱即可下載迷你電子書《東京鐵塔 11 個私房拍攝點》PDF：https://researcher.studio/letters-sub . 📖 新書《東京現地特搜》現正發售中 → https://researcher.studio/shop-tokyouncovered . 日經趨勢每年都會用幾個關鍵詞幫日本做一次消費體檢。這次 2026 上半期特集，用了 12 個關鍵詞——6 個「消費心理」＋6 個「關鍵字」。Keith 就照這 12 個詞，帶你看日本人這半年到底在想什麼。一句話總結：該省的拚命省、想爽的加倍爽。而且飲料這幾瓶，Keith 親自喝給你聽（NOPE 真的甜到要去睡午覺）。哪些值得你下次來日本買、哪些台灣買就好，一次講清楚。 . ▍本集聊到 - 第三種節約：御飯糰破 400 円，杯飯杯麵變正餐——醫食同源.com「中華房麻辣燙」累計出貨 1700 萬個 - 微壓力消解：伊藤園 matcha LOVE 瓶蓋藏粉、搖出螢光綠，透明改版後年增 700%，北美逆輸入回日本 - 開拓者魂：三得利 NOPE，甜到有罪惡感、被拿去調酒，一週出貨破 2000 萬瓶 - 健康派對照組：三得利「特水」——連喝水都要有功能，標榜減內臟脂肪 - 抹茶熱：外國客帶動、碾茶缺貨漲價，京都開市均價一公斤 8000 多円、老鋪限購一人一罐 - 透明氣炸鍋、2026/10 酒稅一本化逼出的「昇格啤酒」（順便講清楚啤酒和發泡酒差在哪）、科技買物女子與按壓美顏棒 -- Hosting provided by SoundOn

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第454回｜2026 上半年最新！日本人在喝什麼、買什麼？NOPE・抹茶・麻辣燙，全都上榜！

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