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Diageo: Why Luxury Brands Don't Have To Be Boring episode artwork

EPISODE · Jul 1, 2025 · 35 MIN

Diageo: Why Luxury Brands Don't Have To Be Boring

from Leap into Luxury · host Natalie Lennon & MJ Evely

In this episode of LEAP Into Luxury, your hosts Natalie and MJ sit down with Andre Bogues, Global Luxury Culture and Content Lead at Diageo, for a much-needed conversation: bringing the fun and creativity back into luxury.The traditional, buttoned-up approach to luxury marketing is changing. As consumer expectations evolve, there's a growing necessity for luxury brands to embrace more imagination and fun in their brand storytelling. Natalie, MJ, and Andre discuss balancing exclusivity with approachability, revealing how a fresh wave of creative luxury marketing can differentiate and elevate brands in today's market. Learn why injecting fun isn't just an option, but a powerful strategy for luxury.Hosts: Natalie Lennon & MJ Evely Guest: Andre BoguesCreated by: LEAP LuxeSound Production: Housestudios 

Episode metadata supplied by the publisher feed · Published Jul 1, 2025

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In this episode of LEAP Into Luxury, your hosts Natalie and MJ sit down with Andre Bogues, Global Luxury Culture and Content Lead at Diageo, for a much-needed conversation: bringing the fun and creativity back into luxury. The traditional, buttoned-up approach to luxury marketing is changing. As consumer expectations evolve, there's a growing necessity for luxury brands to embrace more imagination and fun in their brand storytelling. Natalie, MJ, and Andre discuss balancing exclusivity with a...

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Diageo: Why Luxury Brands Don't Have To Be Boring

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This episode is 35 minutes long.

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This episode was published on July 1, 2025.

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