Diana Britton: What 200 Weekly Pitches Taught Me About B2B Communications That Actually Work

Diana Britton trashes half her daily pitches before reading past the subject line. The WealthManagement.com Executive Editor wants CEOs who will actually say something, not PR-trained robots. Plain language, not "leveraging synergies." The first trillion-dollar RIA, not the five hundredth firm to hit $500M.She also runs The Healthy Advisor, exploring why financial advisors face higher addiction and burnout rates than other professions. The connection: both roles reveal an industry eating itself alive. Her podcast guests—many cancer survivors—describe how near-death experiences changed their relationship with the eat-what-you-kill mentality that defines wealth management.Britton's been covering this space since 2010. Your market commentary pitch? Bloomberg already has it. Your client's milestone? Nobody cares unless it changes the industry. Want coverage? Give her something her readers can use Monday morning, not another vendor sales pitch disguised as thought leadership.The Jesse H. Neal Award winner's verdict: most executives say nothing, most pitches die unread, and most advisors are burning out. She's documenting all of it.