Diaspora's Founder Launched a Spice Empire With Just $3K

Sana Javeri Kadri founded Diaspora Co. in 2017 with a big vision and just $3,000. She bootstrapped her way to become an industry-changing spice brand that champions more than 150 regenerative family farms and 1500+ farm workers.  Since 2018, Diaspora's grown more than 20x! Enjoy my chat with Sana as we dig into her tips for creating an ethical supply chain, content that converts, SBA loans, intentional fundraising and launch marketing tips. LINKS: Get the free 10-minute newsletter keeping 5k+ consumer brand builders in the know: www.femalefounderworld.beehiiv.com www.diasporaco.com https://calmfund.com/ SHOWNOTES: 07:50 SBA loans 13:40 Launch marketing tactics 15:05 How to expand into merchandise 16:25 Lessons from brand partnerships 19:30 When to jump from Squarespace to Shopify  20:28 Sana’s process for building an ethical supply chain  29:25 Resource recommendations  32:20 How much does a business coach cost? 36:30 Tips for acquiring talent Learn more about your ad choices. Visit megaphone.fm/adchoices