EPISODE · Jul 30, 2024 · 40 MIN
Digging Deeper on the AI Conundrum with Rex Briggs and Caleb Briggs
from Decoding AI for Marketing · host Greg Stuart, Rex Briggs, Caleb Briggs
Marketers - and businesses overall - face a fundamental conundrum about artificial intelligence: it has an incredible power to recognize patterns, but not all patterns are reliable. Host Rex Briggs and his son Caleb Briggs set out to explore that tension in their new book, The AI Conundrum: Harnessing the Power of AI for Your Organization--Profitably and Safely. They explain what people still don’t understand about AI, and the greatest potential uses of AI for marketers in the near future to maximize both profit and effectiveness. For Further Reading:Buy The AI ConundrumMMA Global's Decoding AI for Marketers training Listen on your favorite podcast app: https://pod.link/1715735755
What this episode covers
Marketers - and businesses overall - face a fundamental conundrum about artificial intelligence: it has an incredible power to recognize patterns, but not all patterns are reliable. Host Rex Briggs and Caleb Briggs set out to explore that tension in their new book, The AI Conundrum: Harnessing the Power of AI for Your Organization--Profitably and Safely. They explain what people still don’t understand about AI, and the greatest potential uses of AI for marketers in the near future to maximize both profit and effectiveness.
NOW PLAYING
Digging Deeper on the AI Conundrum with Rex Briggs and Caleb Briggs
No transcript for this episode yet
Similar Episodes
Mar 26, 2026 ·1m
Jan 2, 2026 ·47m
Dec 21, 2025 ·46m