DIGITAL DIVIDENDS PODCAST: Episode 4 - Google Ads, Search Ads, Smart Ads

from Digital Dividends · host Your Digital Solution

🎙 Podcast Episode: Google Ads Demystified | Smart Ads vs. Search AdsIn this episode, Mark Jones, Managing Director at Your Digital Solution, and Blake Bath, National Operations Manager at Real Bytes, dive deep into the ever-evolving world of Google Ads. Whether you're a business owner, marketer, or just curious about how ads follow you around the internet—this one’s for you.They’ll unpack:🔍 The key differences between Search Ads and Smart Ads💡 When to take control—and when to let automation do the heavy lifting📊 Real-life examples of ad campaigns that worked (and the ones that flopped)💰 How to get the most value from your Google Ads spendIf you’ve ever wondered which type of ad strategy is right for your business—or if Smart Ads are really that smart—this episode has the answers.💬 Have you run Google Ads before? What’s worked best for you—manual targeting or smart automation?

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This episode is 16 minutes long.

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This episode was published on August 15, 2025.

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