PODCAST · business
Digital Dividends
by Your Digital Solution
Your Digital Solution (YDS) is a Brisbane-based digital marketing agency with over a decade of expertise in transforming business ideas into digital realities. We don’t just follow trends; we set them by creating experiences that capture and convert.
Episodes
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The Budget Question Every Business Owner Gets Wrong
Setting digital goals is easy. Setting the right ones is the hard part. In this episode of Digital Dividends, Mark Jones and Jodie Hilton break down how to set better digital marketing goals and why so many businesses chase outcomes that are vague, unrealistic or disconnected from how the funnel...
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In-House Verse Agency? The Real Answer Is Both
Should you hire an in-house marketer, work with an agency, or try to build a hybrid model? In this episode of Digital Dividends, Mark Jones and Jodie Hilton unpack what growing businesses need to consider when scaling their marketing effort. They cover digital marketing strategy, marketing spend,...
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Why Being Busy Can Still Leave You Broke
In this episode of Digital Dividends, Mark speaks with Dr Simon Franks about why service business growth needs more than revenue, leads and a full calendar. They unpack cash flow, profitability, local SEO, Google reviews, marketing strategy and the systems that help businesses grow without…
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How Far Can Word Of Mouth Take A Business?
How far can word of mouth take a business before it needs something more structured behind it? In this episode of Digital Dividends, Mark Jones speaks with Fred Banks, principal of Banks Lawyers, about building a professional services business on trust, reputation and personal service. Fred…
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AI Won't Fix Bad Marketing
In this episode of Digital Dividends, Mark and Jodie unpack why AI marketing tools can help businesses move faster, but cannot replace strategy, brand judgement or proper campaign thinking. They cover AI slop, digital marketing strategy, content marketing, campaign planning, brand messaging,...
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How To Make Your Business Easier To Sell
In this episode of Digital Dividends, Mark speaks with Katrina Ryan about what business owners need to prepare before selling a business. They cover profit, leases, equipment, staff contracts, website ownership, social media access, systems, customer risk and why stronger marketing systems can…
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Build A Business Worth Selling
In this episode of Digital Dividends, Mark speaks with Katrina Ryan about building a business worth selling. Katrina shares lessons from The Golden Pig, business broking, exit planning, profit, systems, delegation, Google reviews, SEO, websites, social media and why buyers want a business that...
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Why Digital Marketing Matters
In this episode of Digital Dividends, Mark and Jodie talk about why digital marketing needs to be treated as part of your business strategy, not just a pile of disconnected tactics. They unpack digital strategy, websites, SEO, Google Ads, Meta ads, AI in marketing, budget, buyer touchpoints and…
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Your Website Is Your Most Valuable Asset
Choosing a website platform is not just a tech decision. It is a business decision. In this episode of Digital Dividends, Mark and Jodie talk through the pros and cons of different website platforms and what business owners need to know before building, rebuilding or migrating a website. They...
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Stop Selling Features People Do Not Understand
In this episode of Digital Dividends, Mark and Dr Simon Franks talk about marketing ROI, lead generation and why clicks, impressions and enquiries only matter if they turn into real business outcomes. They cover customer lifetime value, cost of acquisition, lead response time, follow-up systems…
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Find The Playbook That Actually Fits Your Business
In this episode of Digital Dividends, Mark and Jodie break down why there is no one-size-fits-all digital strategy. They unpack how eCommerce, local service businesses, professional services, content businesses and non-profits all need different marketing priorities, different trust signals and...
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The Cost of Growth: Knowing What to Cut to Make Room to Scale
From one contract to a national business. In this episode of Digital Dividends, Mark talks with Peter Costello about the journey behind Costello Group, from early commercial property work through to building a business across land access, property advisory and tech. They unpack the lessons that...
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Australia's Biggest Tax Shake-Up in 23 Years (part 2)
In this episode of Digital Dividends, Mark and Danh Nguyen talk about the federal budget, capital gains tax, small business tax concessions and the broader ripple effects these changes can have across business, property and investment decisions. They also unpack the rise of AI-generated advice…
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Why Australia’s Largest Founders Are Moving Overseas
In this episode of Digital Dividends, Mark talks with Danh Nguyen about the beginning of his legal career, his move through the ATO, the Big Four, and into legal practice, and why he now sees himself as a trusted advisor to accountants and business owners. They unpack how professionals build...
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The B2B Credibility Checklist
In this episode of Digital Dividends, Mark and Jodie talk about why so many B2B service businesses struggle to stand out, even when they believe they are different. They unpack what buyers actually look for when they are vetting a business, from messaging and positioning through to reviews, case...
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Meta Ads. What Actually Works
Jodie and Sean break down the real issues behind Meta ads performance, including account access, lead flow, creative fatigue, learning phase and why many businesses are not properly set up inside Meta Business Manager. A useful listen for business owners running Facebook ads or Instagram ads who...
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Polished Is Out. People Are In.
Mark and Jodie talk about why polished content is losing its impact and why people are craving something more real. This episode covers authentic marketing, audience trust, social media content and how businesses can create useful content without overthinking every post. If your marketing feels…
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Archers Alchemy: Scaling Without Selling Your Soul
Mark and Luke talk about expansion, healing, spiritual practice, vision quests, journalling, relationships and the deeper work behind Arches Alchemy. They unpack the idea that transformation is not about pushing harder all the time. Sometimes it is about slowing down, listening better, shedding...
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Don't Show Up To Your Session Drunk
Mark and Luke talk about transformation in the full sense of the word: physical, mental, emotional and spiritual. They unpack coaching, confidence, addiction recovery, accountability, purpose, relationships, holistic health and Luke’s evolution from personal trainer to the broader work now housed...
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The Number One Goal Was 'Don't Go To Jail'
Mark sits down with Luke Archer to talk through the first part of Luke’s story, from growing up around addiction and violence to finding a way forward through work, football, fitness, gratitude and personal discipline. They unpack addiction recovery, mental health, personal transformation, rugby...
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DIGITAL DIVIDENDS EPISODE 12 - Brand That Sells/ Where Strategy Meets Performance And Automation
Welcome back to Digital Dividends, the podcast powered by Your Digital Solution. In this episode, host Mark Jones sits down with special guest Jodie Hilton for a deep dive into what it really takes to build a brand that attracts, converts, and retains customers in a digital-first world. From...
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DIGITAL DIVIDENDS: Episode 11 - Beyond Clicks & Colours: Making Brand and Performance Work Together
🎙 Beyond Clicks & Colours: Making Brand and Performance Work Together In this episode, Mark Jones (Managing Director at Your Digital Solution) sits down with Jodie Hilton (YDS Brand Strategist) to uncover how smart businesses are blending brand and performance marketing to achieve real, scalable...
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DIGITAL DIVIDENDS PODCAST: Episode 10 - The 2026 Forecast, What's Changing...And What Still Matters
🎙 DIGITAL DIVIDENDS PODCAST: Episode 10 — The 2026 Forecast: What’s Changing… And What Still Matters In this forward-looking finale, Mark Jones (Managing Director at Your Digital Solution) and Blake Bath (National Operations Manager at Real Bytes) explore what the next wave of digital...
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DIGITAL DIVIDENDS PODCAST: Episode 9 - Are You Wasting Money On Digital? AUDIO
🎙 DIGITAL DIVIDENDS PODCAST: Episode 9 — Are You Wasting Money on Digital? In this eye-opening episode, Mark Jones (Managing Director at Your Digital Solution) and Blake Bath (National Operations Manager at Real Bytes) tackle one of the biggest questions in modern marketing — are your digital...
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DIGITAL DIVIDENDS PODCAST: Episode 8 - Crisis Management
🎙 DIGITAL DIVIDENDS PODCAST: Episode 8 — Crisis Management In this powerful episode, Mark Jones (Managing Director at Your Digital Solution) and Blake Bath (National Operations Manager at Real Bytes) dive into one of the most defining aspects of leadership and business resilience — how to handle…
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DIGITAL DIVIDENDS PODAST: Episode 7 - What A.I Can't Do
🎙 DIGITAL DIVIDENDS PODCAST: Episode 7 — What A.I. Can’t Do In this thought-provoking episode, Mark Jones (Managing Director at Your Digital Solution) and Blake Bath (National Operations Manager at Real Bytes) explore the limits of artificial intelligence — and why human insight still matters in...
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DIGITAL DIVIDENDS PODCAST: Episode 6 - The Perfect Tech Stack
🎙 DIGITAL DIVIDENDS PODCAST: Episode 6 — The Perfect Tech Stack In this episode, Mark Jones (Managing Director at Your Digital Solution) and Blake Bath (National Operations Manager at Real Bytes) break down what makes a truly effective tech stack — and why getting it right is critical for…
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DIGITAL DIVIDENDS PODCAST: Episode 5 - Why E.A's and C.O.O's are the hidden I.T Risk
🎙 Podcast Episode: Why EA’s and COO’s Are the Hidden IT Risk In this episode, Mark Jones, Managing Director at Your Digital Solution, and Blake Bath, National Operations Manager at Real Bytes, pull back the curtain on an overlooked cybersecurity threat: executives. From Executive Assistants to...
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DIGITAL DIVIDENDS PODCAST: Episode 4 - Google Ads, Search Ads, Smart Ads
🎙 Podcast Episode: Google Ads Demystified | Smart Ads vs. Search Ads In this episode, Mark Jones, Managing Director at Your Digital Solution, and Blake Bath, National Operations Manager at Real Bytes, dive deep into the ever-evolving world of Google Ads. Whether you're a business owner…
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DIGITAL DIVIDENDS PODCAST: Episode 3 - Can Automation Save You Time - Friend or Foe?
🎙 Podcast Episode: Can Automation Save You Time? | Friend or Foe? In this episode, Mark Jones, Managing Director at Your Digital Solution, and Blake Bath, National Operations Manager at Real Bytes, tackle one of the hottest topics in business today: Is automation really the time-saver it…
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Episode 2 - Is Your Website Costing Your Business?
🎙 Podcast Episode: Is Your Website Costing Your Business? | What You Might Be Missing Mark Jones, Managing Director of Your Digital Solution, and Blake Bath, National Operations Manager at Real Bytes, are back—this time tackling a question many business owners overlook: is your website doing…
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DIGITAL DIVIDENDS PODCAST: Episode 1 - A.I & Admin
🎙 Podcast Episode: Can You Trust AI With Your Marketing? | What's Safe & What's Not Join Mark Jones, Managing Director of Your Digital Solution, and Blake Bath, National Operations Manager at Real Bytes, as they dive into one of the most important topics in modern business: AI in marketing. In...
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ABOUT THIS SHOW
Your Digital Solution (YDS) is a Brisbane-based digital marketing agency with over a decade of expertise in transforming business ideas into digital realities. We don’t just follow trends; we set them by creating experiences that capture and convert.
HOSTED BY
Your Digital Solution
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Frequently Asked Questions
How many episodes does Digital Dividends have?
Digital Dividends currently has 32 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Digital Dividends about?
Your Digital Solution (YDS) is a Brisbane-based digital marketing agency with over a decade of expertise in transforming business ideas into digital realities. We don’t just follow trends; we set them by creating experiences that capture and convert.
How often does Digital Dividends release new episodes?
Digital Dividends has 32 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Digital Dividends?
You can listen to Digital Dividends on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Digital Dividends?
Digital Dividends is created and hosted by Your Digital Solution.
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