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Digital Marketing: Optimising the direct channel episode artwork

EPISODE · Nov 13, 2023 · 20 MIN

Digital Marketing: Optimising the direct channel

from Hoteliers’ Voice

We’re joined by David Ohandjanian, CEO & Founder, Up Hotel Agency to look into hotel marketing and how to optimise direct bookings through the direct channel.  In conversation we look at Changes in approach to direct bookingsKey to direct booking and marketing for the guest journeyEvolving roles of agencies and consultantsAnd how the website function has adapted to consumer expectation. Listen to more episodes of the hospitality industry podcast Travel Market Life and subscribe for the latest news at http://travelmarket.life/ Follow us on LinkedIn for more thought-provoking content: https://www.linkedin.com/company/travel-market-life/ Do you have a story to share about technology, digitalisation or culture changes within the hospitality and travel industry? We'd love to hear what your company is doing and the impact it is having. Please contact us through http://travelmarket.life/

What this episode covers

We’re joined by David Ohandjanian, CEO & Founder, Up Hotel Agency to look into hotel marketing and how to optimise direct bookings through the direct channel. In conversation we look at Changes in approach to direct bookingsKey to direct booking and marketing for the guest journeyEvolving roles of agencies and consultantsAnd how the website function has adapted to consumer expectation. Listen to more episodes of the hospitality industry podcast Travel Market Life and ...

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Digital Marketing: Optimising the direct channel

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Frequently Asked Questions

How long is this episode of Hoteliers’ Voice?

This episode is 20 minutes long.

When was this Hoteliers’ Voice episode published?

This episode was published on November 13, 2023.

What is this episode about?

We’re joined by David Ohandjanian, CEO & Founder, Up Hotel Agency to look into hotel marketing and how to optimise direct bookings through the direct channel.  In conversation we look at Changes in approach to direct bookingsKey to direct booking...

Can I download this Hoteliers’ Voice episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
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