Digital Marketing: Optimising the direct channel

An episode of the Hoteliers’ Voice podcast, hosted by Ryan Haynes, titled "Digital Marketing: Optimising the direct channel" was published on November 13, 2023 and runs 20 minutes.

November 13, 2023 ·20m · Hoteliers’ Voice

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Summary

We’re joined by David Ohandjanian, CEO & Founder, Up Hotel Agency to look into hotel marketing and how to optimise direct bookings through the direct channel. In conversation we look at Changes in approach to direct bookingsKey to direct booking and marketing for the guest journeyEvolving roles of agencies and consultantsAnd how the website function has adapted to consumer expectation. Listen to more episodes of the hospitality industry podcast Travel Market Life and ...

Episode Description

We’re joined by David Ohandjanian, CEO & Founder, Up Hotel Agency to look into hotel marketing and how to optimise direct bookings through the direct channel.

In conversation we look at

Changes in approach to direct bookings
Key to direct booking and marketing for the guest journey
Evolving roles of agencies and consultants
And how the website function has adapted to consumer expectation.

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