Digital Supply Chain and the Customer Experience - a chat with Tamara McCleary (aka @TamaraMcCleary)

Send me a messageMy guest on this episode of the Digital Supply Chain podcast is global influencer Tamara McCleary (aka @TamaraMcCleary on Twitter).Tamara is the CEO of Thulium (@Thuliumco on Twitter), a social media marketing agency focused on strategy and analytics.Tamara is also a good friend and knows the tech, and supply chain space upside down and inside out, so I was stoked when she agreed to come on the podcast. You can tell from the banter that we go back a long way. Tamara asks me probably as many questions as I asked her!We had a fun, wide-ranging conversation about the rise of consumer power, the increasing importance of customer experience, and how those topics impact on supply chains.Here's how the conversation broke down:00:26 Tamara, would you like to introduce yourself? 02:16 What are the principle advantages organisations can get from digitising their supply chains?03:42 Consumers have far more power now because we are living in a social media age…05:50 Will digital supply chain create an opportunity for manufacturing to go straight to the consumer?08:51 Customer experience story12:20 In this universe, we all now expect our goods to be delivered immediately, and we use this need for instant gratification to filter for suppliers…16:46 Increasingly we are becoming more aware of issues in suppliers supply chains, and reacting accordingly…20:06 More and more people are becoming aware of their supply chains and it is informing their purchasing decisions22:10 Companies that integrate social media into their supply chain have a vastly superior customer experience 26:00 What haven't we talked about that you'd like to mention, and if people want to connect with you of Thulium, where can they find you?Support the showPodcast supportersI'd like to sincerely thank this podcast's generous Subscribers:Alicia FaragKieran OgnevGary LynchAnd remember you too can become a Resilient Supply Chain+ subscriber  - it is really easy and hugely important as it will enable me to continue to create more excellent episodes like this one and give you access to bonus episodes of topical, timely supply chain resilience analysis.🎤 Looking for a keynote speaker on supply chain resilience, AI, and sustainability?I help leaders understand the forces reshaping global supply chains, from geopolitical disruption and climate risk to AI and real-time decision-making. Download my Speaker Pack: https://tinyurl.com/spkrpckFinallyIf you have any comments/suggestions or questions for the podcast - feel free to just send me a direct message on LinkedIn, or send me a message using this link.If you liked this show, please don't forget to rate and/or review it. It makes a big difference to help new people discover it. Thanks for listening.