Digital Supply Chain delivering people's desires - a chat with Dorit Shackleton (aka @DoritShackleton)

Send me a messageWelcome to the first episode of the Digital Supply Chain podcast for 2020. My guest on this show is Dorit Shackleton (also known as @DoritShackleton on Twitter).  Dorit is Global Head of marketing and Communications for Digital Supply Chain at SAP and as such Dorit has been responsible for bold new messaging around Digital Supply Chain namely calling it Desires Delivered, and so I was anxious to get her on the show to have her discuss this.We hadn’t had someone from the logistics side of Digital Supply Chain on the show to-date so I was interested to hear what Philipp had to say.To kick off I asked Dorit to introduce herself, which she did at 00:27Then to level set, I asked Dorit what her definition of a Digital Supply Chain () DSCat 01:15 - Dorit responds that everything that surrounds you today is part of a supply chain, and a digital one is one that is capable of responding to the digital worldThen at 03:12 I asked Dorit to talk a little about being a change agent for Digital Supply Chain and Dorit talked about humanising DSC, the Experience Economy, and the messaging associated with itAt 05:38 I pointed out that the term "Desires" can be a loaded one, and so I asked her to expand on that. Dorit replied that the terms we use should be Bold, Memorable, and TrueAt 08:42 I asked how we go about the Delivery part of the Desires Delivered messagingAt 10:30 I asked Dorit how the messaging testing for Desires Delivered has been received and Dorit said that while there had been some pushback, we have to be a little bit different to be remembered and so the response to Desires Delivered has been very positiveAt 14:00 I asked Dorit if there was any question I didn’t ask that she wished I hadIf you want to know more about any of SAP's Digital Supply Chain solutions, head on over to www.sap.com/digitalsupplychain and if you liked this show, please don't forget to rate and/or review it. It makes a big difference to help new people discover it. Thanks.Support the showPodcast supportersI'd like to sincerely thank this podcast's generous Subscribers:Alicia FaragKieran OgnevGary LynchAnd remember you too can become a Resilient Supply Chain+ subscriber  - it is really easy and hugely important as it will enable me to continue to create more excellent episodes like this one and give you access to bonus episodes of topical, timely supply chain resilience analysis.🎤 Looking for a keynote speaker on supply chain resilience, AI, and sustainability?I help leaders understand the forces reshaping global supply chains, from geopolitical disruption and climate risk to AI and real-time decision-making. Download my Speaker Pack: https://tinyurl.com/spkrpckFinallyIf you have any comments/suggestions or questions for the podcast - feel free to just send me a direct message on LinkedIn, or send me a message using this link.If you liked this show, please don't forget to rate and/or review it. It makes a big difference to help new people discover it. Thanks for listening.