Digital Transfomer - Michael Kalman of MediaCrossing

Michael Kalman, the CEO and Founder of MediaCrossing, grew his company's revenue from $2.6m in 2014 to $13m in 2017, a 407% increase, and now they are on track to hit $23m this year.   MediaCrossing helps agencies and advertisers achieve better results through digital advertising.   In this interview with Eversprint's Malcolm Lui, Michael shares how he and his team accelerated their high value sales by:   Hiring the best people and developing the best platform and processes, so that their team can deliver exceptional client results.  Providing their clients with the same tool set of multi-national brands via their programmatic technology.Investing heavily in the first year of a new client relationship so that they will be intimately familiar with their brand, customers and objectives.  Hiring carefully, not just on skills and fit with their culture, but also to ensure that they build up capacity too far beyond their client needs.