Digital Transformation: Message in the Market

Episode: 75 Series: LMA SIG Share-Out Episode Description: Today, marketing departments utilize marketing technology to achieve marketing goals and objectives. In this LMA Podcast episode, Vik Gupta and Helena Lawrence are joined by Jessica Aries and Sue Serna to expand on their Digital Transformation Webinar Series presentation and explore what our message in the market looks like. Speakers: Jessica Aries, Jessica Aries, Digital Marketing Strategist & Consultant, By Aries Sue Serna, Founder & CEO, Serna Social Vik Gupta, Marketing Technology SIG Co-Chair (moderator) Helena Lawrence, Marketing Technology SIG Co-Chair (moderator) Series Description: The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing. Looking for more insights? Check out the webinar "Digital Transformation Webinar Series: Part I: Message in the Market" here: https://bit.ly/39WN0pF.