Digital Video: The Broadcast Video Market - with James Bayes of Seven West Media and Pippa Leary of Nine

Digital Video has grown exponentially in the past few years. In this episode we talk to Pippa Leary, Commercial Director - Digital Sales at Nine, and James Bayes, Digital Sales Director - OTT Video at Seven West Media, about how the market is defined from a broadcast perspective and how they are structuring their digital video offerings, the most popular kinds of content, the uses of the data collected, viewer habits across devices and the significant role of connected TVs.See omnystudio.com/listener for privacy information.