EPISODE · Jul 22, 2018 · 35 MIN
Digital vs. Traditional Marketing for big and small attractions
from Haunted Attraction Network · host Haunted Attractions Network
NEWS/Quick-Takes:Theme Park WiFi - http://www.latimes.com/business/la-fi-theme-park-wifi-20180720-story.htmlReviews of Comic-Con Activations including escape rooms: https://www.hollywoodreporter.com/live-feed/jack-ryan-walking-dead-san-diego-comic-con-activation-hits-misses-1128727 TEA Masters: http://www.inparkmagazine.com/tea-masters-call-for-nominees/Nine Ways To Build Brand Relationships With Teens On Social Media: https://www.forbes.com/sites/forbesagencycouncil/2018/07/21/nine-ways-to-build-brand-relationships-with-teens-on-social-media/#580c7517324bSix Ways You Can Use Yoga Principles In Your Social Media Marketing: https://www.forbes.com/sites/forbesagencycouncil/2018/07/20/six-ways-you-can-use-yoga-principles-in-your-social-media-marketing/#3d453d6a4639Main Topic:Digital vs. Traditional Marketing for big and small attractionsUnderstand the difference between Mass Marketing and Direct Selling; most traditional marketing is mass marketing.As always, you must understand your market.Crossing The Chasm has a great definition of ‘market’ as “a set of customers who have similar needs/wants and ref each other.”Toggling between mass marketing and direct selling will depend on your market and the ability you have to reach a tipping point within that market.Marketing is only useful if it can maintain a market.The Marketing FunnelTop: Cold leads go inBottom: ConversionDigital marketing is at the bottom and Traditional is at the top.You begin with general awareness and work them down.Targeting Rating Points (TRPs): The percentage of the audience you’re targeting will be reached and the frequency. You must run a full campaign (5-7 times); otherwise, you’ll have no impact. Wrap-Up:Leadership Symposium: https://www.eventbrite.com/e/seasonal-attraction-leadership-symposium-2018-registration-45141589710?aff=0a3e2d60b4 Use ‘GANTOMINSIDER’ for $30 OFFFree Subscription to Seasonal Entertainment Source: http://seasonalentertainmentsource.com
What this episode covers
NEWS/Quick-Takes:Theme Park WiFi - http://www.latimes.com/business/la-fi-theme-park-wifi-20180720-story.htmlReviews of Comic-Con Activations including escape rooms: https://www.hollywoodreporter.com/live-feed/jack-ryan-walking-dead-san-diego-comic-con-activation-hits-misses-1128727 TEA Masters: http://www.inparkmagazine.com/tea-masters-call-for-nominees/Nine Ways To Build Brand Relationships With Teens On Social Media: https://www.forbes.com/sites/forbesagencycouncil/2018/07/21/nine-ways-to-build-brand-relationships-with-teens-on-social-media/#580c7517324bSix Ways You Can Use Yoga Principles In Your Social Media Marketing: https://www.forbes.com/sites/forbesagencycouncil/2018/07/20/six-ways-you-can-use-yoga-principles-in-your-social-media-marketing/#3d453d6a4639Main Topic:Digital vs. Traditional Marketing for big and small attractionsUnderstand the difference between Mass Marketing and Direct Selling; most traditional marketing is mass marketing.As always, you must understand your market.Crossing The Chasm has a great definition of ‘market’ as “a set of customers who have similar needs/wants and ref each other.”Toggling between mass marketing and direct selling will depend on your market and the ability you have to reach a tipping point within that market.Marketing is only useful if it can maintain a market.The Marketing FunnelTop: Cold leads go inBottom: ConversionDigital marketing is at the bottom and Traditional is at the top.You begin with general awareness and work them down.Targeting Rating Points (TRPs): The percentage of the audience you’re targeting will be reached and the frequency. You must run a full campaign (5-7 times); otherwise, you’ll have no impact. Wrap-Up:Leadership Symposium: https://www.eventbrite.com/e/seasonal-attraction-leadership-symposium-2018-registration-45141589710?aff=0a3e2d60b4 Use ‘GANTOMINSIDER’ for $30 OFFFree Subscription to Seasonal Entertainment Source: http://seasonalentertainmentsource.com
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Digital vs. Traditional Marketing for big and small attractions
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