Digitas CIO Liane Nadeau on Context, AI, and the Future of Media Investment

What if the biggest media trend is just a new label on the same old strategy? On this episode of Breaking Through the Mayhem, host Ben Lambert is joined by Liane Nadeau, Chief Investment Officer at Digitas North America, for a grounded and refreshingly honest look at how real innovation happens in media today. From local TV buys to leading investment across North America, Liane has seen every evolution and built a few herself. She shares how Digitas is bridging creative, strategy, and media to design brand experiences that actually connect, and why the real differentiator isn’t tools — it’s context, creativity, and the courage to try something new. They cover: Why curation isn’t a trend — it’s table stakes Digitas’ hybrid approach to AI  How AI is changing both media workflows and weeknight dinner What most brands still get wrong about contextual creative The underrated power of slowing down to think strategically Plus, Liane gets real on mom life, golf swings, and her dream gelato tour through Portugal. Whether you’re a media exec, creative lead, or just curious where AI meets ad strategy, this episode is for you.