Dion Chang's paw-spective on the latest pet trends

Futurist and trends analyst Dion Chang is in studio with Elana to discuss his new book, "A Pawfect Life" - which combines his expertise in trend forecasting with his role as a pet bereavement doula. Dion and Elana speak about the rising pet economy, how pets are so integral to family life, and the emotional and psychological roles they play. Insights include the growing trend of child-free millennials transferring their parental instincts to pets, the science behind pet-owner bonds, and the evolving services in the pet industry, such as paternity leave and pet funeral services. In this interview: 00:00 Introduction and Excitement for the Guest 00:44 Meet Dion Chang: Trends Analyst and Futurist 01:36 Dion Chang's New Book: "A Pawfect Life" 03:49 The Growing Pet Economy and Trends 06:42 The Emotional Bond with Pets 12:51 Pet Bereavement and the Role of a Pet Doula 15:50 Conclusion and Final Thoughts More about Dion Chang: DION CHANG is a trend analyst, futurist and founder of Flux Trends. His media industry background as an editor, columnist and spokesperson enables him to provide strategic insights for major brands to navigate change. He has authored four trend-focused books, including The Future: More than 80 Key Trends for South Africa (2024). Beyond trends, he is trained as an end-of-life companion doula, specialising in pet bereavement. He is a loyal and dedicated cat butler.