Direct Business Strategies at Connacht Hospitality Group

from Digital Strategy by Bookassist · host Bookassist

In this episode Bookassist CEO Dr Des O'Mahony talks with Eveanna Ryan (Group Sales and Marketing Manager) and Sarah Comer (Group Revenue Manager) of Connacht Hospitality Group in Galway, Ireland. The team discuss how their very successful direct booking strategy has evolved through the pandemic, for example:how OTA business has been more than halved in favour of direct, how they leverage data and technology, how their hotels always lead with best price guarantee and their unique selling points to attract direct bookers, and how sustainability is increasing used as a differentiator in the marketplace.--Get more from your direct business today with Bookassist.Talk to us now at bookassist.com

What this episode covers

In this episode Bookassist CEO Dr Des O'Mahony talks with Eveanna Ryan (Group Sales and Marketing Manager) and Sarah Comer (Group Revenue Manager) of Connacht Hospitality Group in Galway, Ireland. The team discuss how their very successful direct booking strategy has evolved through the pandemic, for example: how OTA business has been more than halved in favour of direct, how they leverage data and technology, how their hotels always lead with best price guarantee and their unique s...

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Direct Business Strategies at Connacht Hospitality Group

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This episode is 17 minutes long.

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This episode was published on December 3, 2021.

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