Direct Mail for Moving Companies in 2026 | Ep 008 | The Heavy Lifting Podcast

Paxton Taylor has been running Ready to Move in Macon, Georgia since 2005. Amongst his different marketing funnels, he's an expert in one, direct mail.He does not spray and pray. He sends 40 to 50 highly targeted cards a month and gets roughly half of them calling him back.This episode breaks down exactly how he does it, how he finds the right addresses, what goes on the cards, why he hand-writes every recipient's name, and why sending fewer cards gets him better results than mass mailers ever did. Plus how he fills slow weeks with commercial contracts, why he scaled back from 6 trucks to 3, and how 30% of his volume comes from repeat customers.What you will walk away with:-How to find high-intent homeowners on Zillow before you spend a dollar on postage-Why hand-writing the recipient's name on a postcard changes everything-The case for 50 targeted cards over 5,000 spray-and-pray drops-How to land commercial contracts with hospitals and large buildings that need movers almost every day-Why scaling back from 6 trucks to 3 was the best decision Paxton ever made-The CRM follow-up sequence that brings customers back 11 to 12 months after their last move-The reading list Paxton recommends for anyone trying to growAbout Paxton Taylor:Paxton Taylor founded Ready to Move in Macon, Georgia in 2005. Twenty years in, he runs residential, commercial, and long-distance moves across 48 states. He has built and sold a lawn care company and a flooring business, and is currently developing an AI-powered insurance policy analysis application.Timestamps:00:00 Introduction to Paxton and Ready To Move02:50 Using AI in The Moving Industry05:50 Paxton's Tech Stack09:44 Direct Mail: How to Find and Land Clients From Day 118:02 Landing Commercial Contracts22:50 Reading List for Self ImprovementConnect with Paxton Taylor:https://readytomovellc.com/https://www.facebook.com/profile.php?id=61554272482646https://www.instagram.com/readytomovellc1/If you own a moving company and you have written off direct mail as too old school or too expensive, this episode will change your mind.