EPISODE · Jan 7, 2026 · 18 MIN
Direct-to-Reader: Keep Eighty Percent Instead of Thirty Five
from Unseen Author Journeys · host Rondanini Publishing Ltd
Amazon takes sixty five percent. You write the book, edit the book, design the cover, run the ads. And Amazon keeps sixty five percent of every sale.What if you could keep eighty percent instead?In this episode, we break down the emerging model that is changing how authors think about their careers. Direct-to-reader publishing. Selling to your audience without the middleman. Owning your customer relationships instead of renting them.We cover:→ The stark math of traditional vs self-pub vs direct sales→ Who direct-to-reader works for (and who should wait)→ What you actually need to start selling direct→ How to drive traffic to your own store→ Pricing, bundles, and special editions→ Why owning your audience changes everything→ A week-by-week implementation planThis is not about abandoning Amazon. This is about not depending on it entirely.—Resources mentioned:The Architect's Method podcast: https://open.spotify.com/show/65N4rQG15xvZzsyYtAf7QaBlood and Bones interactive experience:
What this episode covers
Amazon takes sixty five percent. You write the book, edit the book, design the cover, run the ads. And Amazon keeps sixty five percent of every sale.What if you could keep eighty percent instead?In this episode, we break down the emerging model that is changing how authors think about their careers. Direct-to-reader publishing. Selling to your audience without the middleman. Owning your customer relationships instead of renting them.We cover:→ The stark math of traditional vs self-pub vs direct sales→ Who direct-to-reader works for (and who should wait)→ What you actually need to start selling direct→ How to drive traffic to your own store→ Pricing, bundles, and special editions→ Why owning your audience changes everything→ A week-by-week implementation planThis is not about abandoning Amazon. This is about not depending on it entirely.—Resources mentioned:The Architect's Method podcast: https://open.spotify.com/show/65N4rQG15xvZzsyYtAf7QaBlood and Bones interactive experience:
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Direct-to-Reader: Keep Eighty Percent Instead of Thirty Five
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