Director Jordan Murphy Doidge & Actor Archie Yates Discuss their Short Film CLOUT: Chasing Social Media Fame has Consequences

My guests today are director Jordan Murphy Doidge and actor Archie Yates and their short film CLOUT. Jordan has a wealth of experience working with luxury brands. A natural storyteller, inspired and driven by opportunities to collaborate across multimedia strategies to enhance brand objectives. He utilizes his years of experience and global network to conceive, drive and deliver distinctive and effective content for a broad range of industries. Previous clients include Land Rover, Breitling, Rolls Royce, Paul Smith, Ferrari, Lamborghini, and Heineken, to name a few. He has also worked with artists including A$AP Rocky, Lenny Kravitz & Dominic Cooper. Actor Archie Yates, who received a Critics Choice nomination for Best Young Actor for his role as Yorki in Jojo Rabbit, stars alongside Anna Wilson-Jones, Nadine Marshall, Samuel Leakey in the short film CLOUT. Ladies and gentlemen, CLOUT tells the story of Oskar played by Archie Yates, a lonely teenager at a prestigious private school who desperately seeks online fame. The film delves into the dangerous pursuit of digital validation, showing the extreme lengths young people will go to achieve it. This is highlighted when an outrageous claim escalates into a perilous livestream stunt. CLOUT is full of a few comical moments that highlights that in real life, we sometimes miss the seriousness of our actions. Social media has become the animal that society can’t tame and a vortex that many find they get sucked up in and don’t come out alive. #socialmedia #movie #filmmaker #shortfilm #film #bondoncinema #filmfestival #cinephile #cinema #cinematography #filmdirector #fame