DiS003: TikTok, ”Authenticity” and Music with Eleanor from Crystal Fighters

TikTok is so important, but what on earth are you meant to be doing on it? Here at Drowned in Sound we have not had a enough of experts, so we found one who can help us and you get our heads around TikTok. Our guest this week is musician and producer (and soon to be stand up comedian) Eleanor Fletcher, who's also a member of festival favourites Crystal Fighters, to find out how she's garnered 900k like on the platform and found a new audience in just a few months. Give her feed a scroll and follow her here tiktok.com/@eleanorkishere This is part of a sub-series of podcasts, looking at the foundations of where the music industry is at. It's sort of a mini masterclass for musicians but the advice applies for anyone who wants to have a better understanding on creating "content" for the platform. There's some really simple tips about how to introduce a video (the first few seconds are known as the 'hook' to 'hook people in', rather than the melody of a pop song...) and Eleanor mentions the key things of being "interesting and intriguing", keeping a list of ideas in your notes app, and makes the whole thing feel a lot less daunting. Would love to know what you took away from this episode and anything you feel I missed to cover in future episodes. Links to bits mentioned in the show The clip by TikTokker ToLiveWithIntent Recommended musician to follow: KiraLise Hemingway App For more, join Drowned in Sound's new Substack newsletter.