Discover Your Brand Personality: Amplify your message and increase your connection episode artwork

EPISODE · Jan 27, 2026 · 28 MIN

Discover Your Brand Personality: Amplify your message and increase your connection

from Small Business Casual · host Emily Aborn

Text Emily! AI is snatching personalities left and right... trends are threatening originality, and uniformity beckons at every turn. Ok, so maybe it's not that bleak out there, but personality is a fundamental piece to every piece of content you share. It's the signature and imprint of YOU in your business. It's how you stand out instead of blending in. In this episode, we talk about infusing your brand personality into everything you create. Because you can have the clearest message in the world, you can have fantastic head-turning headlines, but if none of it sounds like YOU when you show up... it's most likely going to fall flat.Learn how to have a business and brand that's personality-packed and reflects YOU. Inside the episode, we're going to amplify your message and increase your connection by infusing more you: What is brand personality? How much personality is TOO much? One common mistake people make when approaching brand personalityHow to increase connection and engagement with your contentTelling stories through the lens of personalityHarnessing your unique sense of humorSaying it like only YOU canAnd more! Connect with Me: I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. With over a decade of copywriting experience in 120+ industries, I help small businesses grow with marketing that makes a distinct imprint. I take a big picture approach and genuine connection as I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. Email: [email protected] Messaging GuidesFacebookInstagramLinkedInSubstack

Episode metadata supplied by the publisher feed · Published Jan 27, 2026

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Text Emily! AI is snatching personalities left and right... trends are threatening originality, and uniformity beckons at every turn. Ok, so maybe it's not that bleak out there, but personality is a fundamental piece to every piece of content you share. It's the signature and imprint of YOU in your business. It's how you stand out instead of blending in. In this episode, we talk about infusing your brand personality into everything you create. Because you can have the clearest me...

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Discover Your Brand Personality: Amplify your message and increase your connection

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