Discovering Your Real Estate Edge: Mentorship, Mastery, and Mindset with Greg Herlean

Greg Herlean is the founder of Horizon Trust Company, which helps individuals make the most out of their retirement funds through self-directed IRAs and alternative investments. He is an SDIRA expert and he is on the show today to share his story with us and tell us the lessons that entrepreneurship has taught him over the years. Listen to this episode to learn more about Greg, his story, and the importance of Key Talking Points of the Episode 00:00 Introduction 01:06 Who is Greg Herlean? 04:05 How did Greg learn to prioritize his family over business? 05:55 Why is it important to prioritize your family over your business? 08:51 What are the factors that influenced the growth of Greg's business? 11:42 How is Horizon Trust structured today? 17:05 What are the trends in alternative assets today? 22:12 What opportunities in real estate are people pursuing more today? 23:10 Why should people invest in funds more than single-family properties? 24:49 What is the best way to start raising private capital? 26:29 How flexible can lending through a self-directed IRA be? 28:02 How can self-directed IRAs help you grow businesses? 31:30 How do taxes impact self-directed IRAs? 33:02 What are the stupid things people do with their self-directed IRAs? 34:25 Why is it important to really know who you're investing with? 35:30 How can you make sure you're investing in the right assets? 38:54 What is Greg's advice for new entrepreneurs today? 40:25 How can hands-on work help you gain more experience? 42:47 Why is it important to identify your goals when you're building a business? 44:50 How can you get in touch with Greg and his team? Quotables "For me, if I know that my house is paid off and I have x amount of cash in the bank, I can sleep better at night. When you sleep better at night, you make better business decisions and also with your family life, it's better." "It doesn't matter who you hire. If you're the owner, there is a difference being in your business." "If there's so much hype and you have to do it, you probably don't have to do it." "If you're around successful people in a space you wanna be in, you'll shave literally years off your experience in building a business." Links Website: Greg Herlean https://www.gregherlean.com/ Website: Horizon Trust Company https://www.horizontrust.com/ Website: RCN Capital https://www.rcncapital.com/podcast Website: REI INK https://rei-ink.com/