Dispelling Myths about Influencer Marketing with Elizabeth Petkas

Today’s episode breaks down everything you need to know about influencer marketing - how it works, how it’s evolving, and why it resonates so deeply with consumers. You’ll also hear about the shift to more authentic posts that allow influencers to tap into their own creativity, living in alignment with your values, allowing yourself to shine, and embracing the beauty of self-expression in all its forms and variations. In this episode of the UNprofessional Podcast:Influencer versus brand ambassadorMyths about influencersHow relatability resonates with consumersTransition to authentic, creative postsAllowing yourself to shineKnowing where your values lieIf you think becoming a female thought leader in business is your life’s path, https://calendly.com/hilary-55/discoverycall?month=2021-09 (book time) to speak with Hilary now to be a part of this first cohort! Connect with ElizabethIG https://www.instagram.com/elizabethpetkas/ (@elizabethpetkas)Connect with Hilary Website https://hilarycorna.com/ (hilarycorna.com)IG https://www.instagram.com/hilarycorna/?hl=en (@hilarycorna)Subscribe to https://www.youtube.com/channel/UCSysJ_sppqm8IZSt452Ra6A (Hilary Corna) on YouTubeQuotes“I think we're really moving into being more authentic, not only with the brand's message in their mission, but how influencers want to approach brands that align with their values.”“An influencer for me is anyone who has a large audience, and someone who has a large audience with people they have relationships with and trust with.”“On the analytical side of things, it's someone who promotes again, a product or a service or a message, and oftentimes gets paid for it through affiliate sales.”“A lot of the time what these people also don't realize is these influencers have had plastic surgery, Botox, they have thousands of dollars worth of facials, and on top of that, they slap a filter and edit their face and edit everything about the image. So it's just, on all these levels, it can be just so unrealistic for people.”“We're transitioning into - we want authenticity. We want to feel good about ourselves. We want to not achieve a perfect standard, we just want to be ourselves.”“I think showing up in any way that's not authentic to yourself is really not giving yourself a chance and also not giving the person you're meeting a chance to get to actually know you. They’re getting to know your avatar.”“If you enter that world, and you don't really understand yourself apart from it, it can get a little fuzzy. And you start to morph into these influencers and become someone that you aren't.”“At the end of the day, you're helping the world in some way by standing true to what you think is right.”