Disrupting the Marketing Landscape with Purpose with Sarah Leinberger of Yoobi

Staying authentic and mission-driven while scaling aggressively may be the toughest problem in marketing to solve. But Sarah Leinberger, VP and Head of Marketing, Yoobi, has a pretty solid take on how to do it. In this episode of Marketing Vanguard, recorded during Brandweek in Atlanta, Sarah reveals how CMOs can build authentic brand equity through strategic collaborations, why agility trumps budget in today's market, and the key strategies to balance rapid iteration with meaningful purpose. What You'll Learn: How to leverage borrowed equity without diluting brand identity Why speed and flexibility are competitive advantages for challenger brands The foundational framework for retail media success How to build meaningful retailer partnerships that go beyond “exclusive.” The key strategies to optimize high-impact small teams Why authentic leadership accelerates team performance and trust Hosted on Acast. See acast.com/privacy for more information.