Disruptive Sneaker Marketing and The Collaborator Playbook - Episode 62

In this episode, we look into the disruptive marketing campaigns of Anthony Edwards AE1 and the Travis Scott Cactus Mac sneakers. We also talk about the playbook for collaborators with both new collaborator JaeTips, and contrast that with established collaborator Jerry Lorenzo and his new Fear of God x adidas collection. But before that, I talk a little bit about sneaker of the year bracket tournament, the sneaker community, perception, validation and people wanting to be the Sneaker Mayor. And I once again have to address my enemies. Also, BridgeGPT sits in with me for the entire episode as a sidekick. Loaded show! There’s lots insights and analysis and unhinged content that you’ll only get from this show, so I hope you enjoy.  Timestamps 0:00 - Cold Open: Twix Size 00:04 - Intro 05:08 - On Feet 06:34 - Pickups 10:45 - Skips 12:27 - Misses 13:01 - Sneaker of the Year Tournament 15:40 - Meet The Sneaker Mayor 20:39 - Sockjig Addresses His Enemies Part II 30:44 - BridgetGPT Gives Content Suggestions 32:46 - AE1 and Cactus Mac Disruptive Sneaker Marketing 44:29 - JaeTips and The Playbook for New Collaborators 58:49 - Jerry the Visionary: Fear of God x adidas 01:13:32 - Outro https://shop.sockjig.com/