EPISODE · Apr 6, 2012 · 15 MIN
Distinct & Courteous in Customer Service
from The Scott McKain Show · host Scott McKain
How is "distinction" different than "differentiation"? What is a critical element to achieving marketplace distinction?Why is "market share" not what a distinctive business is aiming for in today's highly competitive world?What is the essence of attracting customers?L THIS AND MORE in just fifteen minutes from the leading expert on distinction -- and author of one of the "Top Ten Business Books" of the year (according to the Miami Herald and many other newspapers) -- SCOTT McKAIN!Listen in -- and learn!http://ScottMcKain.comhttp://ProjectDistinct.com and http://McKainViewpoint.com (blogs)
What this episode covers
How is "distinction" different than "differentiation"? What is a critical element to achieving marketplace distinction?Why is "market share" not what a distinctive business is aiming for in today's highly competitive world?What is the essence of attracting customers?L THIS AND MORE in just fifteen minutes from the leading expert on distinction -- and author of one of the "Top Ten Business Books" of the year (according to the Miami Herald and many other newspapers) -- SCOTT McKAIN!Listen in -- and learn!http://ScottMcKain.comhttp://ProjectDistinct.com and http://McKainViewpoint.com (blogs)
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Distinct & Courteous in Customer Service
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