Distinction & unique selling proposition

What this episode covers

How do you create distinction in a crowded marketplace for your products, services, and YOURSELF? What's the difference between distinction and the old sales training tool of the "unique selling proposition"?How does Nordstrom sell the same shoes more uniquely? How does Southwest use the same planes more compellingly? All this and more -- in just five minutes -- in this podcast from bestselling author and Hall of Fame speaker, Scott McKain!

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Frequently Asked Questions

How long is this episode of The Scott McKain Show?

This episode is 5 minutes long.

When was this The Scott McKain Show episode published?

This episode was published on October 17, 2013.

What is this episode about?

How do you create distinction in a crowded marketplace for your products, services, and YOURSELF? What's the difference between distinction and the old sales training tool of the "unique selling proposition"?How does Nordstrom sell the same shoes...

Can I download this The Scott McKain Show episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.