Distinction & unique selling proposition

from The Scott McKain Show Hosted by Scott McKain

How do you create distinction in a crowded marketplace for your products, services, and YOURSELF? What's the difference between distinction and the old sales training tool of the "unique selling proposition"? How does Nordstrom sell the same shoes more uniquely? How does Southwest use the same planes more compellingly? All this and more -- in just five minutes -- in this podcast from bestselling author and Hall of Fame speaker, Scott McKain!

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Distinction & unique selling proposition

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How long is this episode of The Scott McKain Show?

This episode is 5 minutes long.

When was this The Scott McKain Show episode published?

This episode was published on October 17, 2013.

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