Diversifying and Adapting - German Garcia-Fresco of Xtreme Park Adventures

German Garcia-Fresco, the Owner of Xtreme Park Adventures, grew his company's revenue from $512,000 in 2014 to $2.1 m in 2017, a 310% increase, and to around $2.4m in 2018.   Xtreme Park Adventures is an amusement park with extreme sport activities for children and adults.   In this interview with Eversprint's Malcolm Lui, German shares how he and his team accelerated their high value sales by:   Diversifying their attractions to appeal to a wider audience and generate more repeat business.  Adapting and pivoting their business from military style games to more family oriented activities.  Ensure their customers have a best-in-class experience such as complementary wine and clean rest facilities.