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EPISODE · Mar 8, 2016 · 31 MIN

Diversifying Entrenched Brands to New Audiences

from Purse Strings · host WMR.FM

Diversifying Entrenched Brands to New Audiences as Maria Reitan speaks with Alan Krantzler, the President of Baggallini. Baggallini is ahandbag company with a functional heritage and highly differentiated style point of view.Alan M. Krantzler has been the President of Baggallini Handbag Business at R.G. Barry Corporation since July 1, 2015. Mr. Krantzler served as the Head of Creative for Baggallini Handbag Business and General Manager for Baggallini Handbag Business at R.G. Barry Corporation from November 3, 2014 to July 1, 2015. Mr. Krantzler served as the Chief Merchandising Officer of Brand Management at Tumi Holdings, Inc until October 17, 2014.He was responsible for Tumi's product management, creative services, visual and retail store merchandising, marketing, new business development and market research. He served as the Chief Merchandising Officer at Coach and Perry Ellis. Mr. Krantzler served as Senior Vice President of Brand Management at Tumi Holdings, Inc. since 2003.

Episode metadata supplied by the publisher feed · Published Mar 8, 2016

What this episode covers

Diversifying Entrenched Brands to New Audiences as Maria Reitan speaks with Alan Krantzler, the President of Baggallini. Baggallini is ahandbag company with a functional heritage and highly differentiated style point of view.Alan M. Krantzler has been the President of Baggallini Handbag Business at R.G. Barry Corporation since July 1, 2015. Mr. Krantzler served as the Head of Creative for Baggallini Handbag Business and General Manager for Baggallini Handbag Business at R.G. Barry Corporation from November 3, 2014 to July 1, 2015. Mr. Krantzler served as the Chief Merchandising Officer of Brand Management at Tumi Holdings, Inc until October 17, 2014.He was responsible for Tumi's product management, creative services, visual and retail store merchandising, marketing, new business development and market research. He served as the Chief Merchandising Officer at Coach and Perry Ellis. Mr. Krantzler served as Senior Vice President of Brand Management at Tumi Holdings, Inc. since 2003.

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Frequently Asked Questions

How long is this episode of Purse Strings?

This episode is 31 minutes long.

When was this Purse Strings episode published?

This episode was published on March 8, 2016.

What is this episode about?

Diversifying Entrenched Brands to New Audiences as Maria Reitan speaks with Alan Krantzler, the President of Baggallini. Baggallini is ahandbag company with a functional heritage and highly differentiated style point of view.Alan M. Krantzler has...

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