Diversity in Sales Copy - Podcast 70

Jim Edwards http://www.thejimedwardsmethod.com had two interesting questions asked this week about making sales copy pop selling two not so sexy things:1 - Pest Control: How to make the sales copy talk to people that want to buy pest control treatments. I know its fear of pests or fear of the damage that they can do to property (termites) but I end up with wishy washy copy that does not "POP"2 - selling wifi controlled irrigation sprinkling system on timer, saves money, water, and pays for itself in 2 years...Good Sales Copy creates an emotion from the reader / listener and can be used in businesses as diverse as it gets on the business spectrum. See more great content on the closed Facebook page The Salescopy and Content Marketing Hacks Closed Group - https://www.facebook.com/groups/copywritingandcontenthacks/ and of course learn more about salescopy at http://www.thejimedwardsmethod.com