Diving Into "The Heritage Gap" Report

In our latest podcast episode, we gave the mic to our own people to discuss our recently released report, “The Heritage Gap.” CEO Jason Dressel is joined by Adrian Gianforti, Director of Marketing and Communications, Erin Narloch, Senior Director of Business Insights and Performance, and Andrew Rugg, President of Certus Insights, to discuss key findings from the report and History Factory’s new Brand Heritage Index. The group explores how brands use heritage to engage audiences, the role of nostalgia and the potential of brand storytelling on social media. Tune in to learn how history can drive business success.