DJ David Morales vs Cartier: A Case of Visual Profiling and Discrimination

This week, DJ David Morales was in London and wanted to go shopping in the Cartier store on Bond Street. Cartier wouldn't let him in, even though he's a customer and was even wearing one of their expensive bracelets at the time. He posted about this on his Instagram, which is how it came to my attention. Where do I even start... I think Cartier’s treatment of David Morales was unacceptable and unprofessional. They should not judge their customers by their appearance or clothing, but by their character and loyalty. They should not alienate their existing customers or potential customers by creating a hostile and elitist atmosphere. They should respect and value everyone who walks into their store, regardless of their style or background. How does David feel about their products now, I wonder? David, please email me and we'll make you a high jewelry piece that is totally magnificent and more relevant to you as a person, as a human being. xo alexd CEO/tribe DJ David Morales at Cartier on Bond Street Insta Video: https://www.instagram.com/p/CvkH93Vtpwg My photograph of David Morales at the launch of Stereo Bar in Montreal, Canada, 1998, TRIBE MAGAZINE: https://tribe.ca/wp-content/uploads/2020/02/web-T56-1998_DSC3733.jpg De La Soul - A Roller Skating Jam Called Saturdays 6 A.M. David Morales Mix: https://www.youtube.com/watch?v=Lso_-lNkwrk Our designs: https://tribe.ca Here's a bracelet we call Seed Viking: https://www.instagram.com/p/CnoxPtZu4Qd/ Here's a DJ inspired design by TRIBE. A 1200 Strobe Pattern on A Sterling Silver Shoe Bar, cast directly from one of our own well-used Technics 1200 platters in the workshop. Yes, we have 1200's in the design workshop. The shoe bar is also available in 14K and 18K golds: https://www.instagram.com/p/CXKKrbkAOC8/ The Cannabis Goldsmith is produced by TRIBE COMMUNICATIONS INC.. TRIBE is a registered trademark. We are proudly Canadian and a Member of the Canadian Jewelers Association.