DMR x Chin-wag - How AI is searching the web to find true public sentiment about brands and products!

In this episode we dive into the new world of AI-driven customer sentiment analysis with our guest, Michalis Michael, who is a pioneer in the field. His company DMR has created a groundbreaking product for decoding unstructured data, like social media conversations and comments, to provide brands with unparalleled insights into customer sentiment and trends. Through advanced machine learning and bespoke natural language processing, they are able to provide greater accuracy than traditional models like ChatGPT. We learn the transformative potential of AI in understanding the nuances of consumer behaviour, empowering businesses to make informed decisions and enhance customer experiences ethically and responsibly.