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DNP Deep Dive: The Science of Direct Mail w/John Lepp

An episode of the Dynamic Nonprofits podcast, hosted by Dan Sonners, titled "DNP Deep Dive: The Science of Direct Mail w/John Lepp" was published on January 19, 2021 and runs 50 minutes.

January 19, 2021 ·50m · Dynamic Nonprofits

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A successful direct mail appeal is much more than paper and ink. When a donor responds to a letter it’s due to the successful culmination of many elements ranging from the logo on the outer envelope to the size of the check boxes on the reply. John Lepp is a partner at the Agents of Good fundraising agency and a noted direct mail enthusiast. In this interview, John breaks down the critical components of a direct mail package and provides vital tips for A/B tests which can help rescue your direct mail program or take it to the next level. This discussion is a valuable listen for direct mail fundraisers looking for test ideas as well as digital fundraisers who want to get a better idea about why direct mail continues to work in an increasingly digital world.   Show Notes:   https://www.amazon.com/dp/095189711X/ref=cm_sw_r_cp_api_glc_fabc_oi4aGbNKW0BB1   https://sofii.org/ https://agentsofgood.org   https://twitter.com/johnlepp

A successful direct mail appeal is much more than paper and ink. When a donor responds to a letter it’s due to the successful culmination of many elements ranging from the logo on the outer envelope to the size of the check boxes on the reply. John Lepp is a partner at the Agents of Good fundraising agency and a noted direct mail enthusiast. In this interview, John breaks down the critical components of a direct mail package and provides vital tips for A/B tests which can help rescue your direct mail program or take it to the next level. This discussion is a valuable listen for direct mail fundraisers looking for test ideas as well as digital fundraisers who want to get a better idea about why direct mail continues to work in an increasingly digital world.  

Show Notes:  

https://www.amazon.com/dp/095189711X/ref=cm_sw_r_cp_api_glc_fabc_oi4aGbNKW0BB1  

https://sofii.org/

https://agentsofgood.org  

https://twitter.com/johnlepp

Mission to Scale Hueman Group Media Extreme poverty, climate change, racial injustice. As the world’s problems accelerate, so should our solutions. Mission to Scale reveals the tools, mindsets and strategies that organizations and funders need — to make the most impact. On the podcast, host Dan Berelowitz talks to brilliant leaders from today’s most dynamic nonprofits, social enterprises, and purpose-driven brands about pursuing change, at scale. From creating lean strategy to team building, each episode helps you take the guesswork out of changing more lives.This podcast is a production of Spring Impact and Hueman Group Media TLN Podcast Series We are a nonpartisan international network of practitioners, private sector leaders and policy analysts dedicated to strengthening and reorienting transatlantic relations to the rapidly changing dynamics of a globalizing world.The Transatlantic Leadership Network is a Washington, D.C. 501(c)3 nonprofit corporation. All views, opinions, and conclusions in our blogs, op-eds, podcasts, and events belong to its author alone and do not represent the official position of the Transatlantic Leadership Network. Dynamic Golf Podcast Tim McAlvanah & Sean Klotz The Dynamic Golf Podcast, hosted by Tim Mcalvanah and Sean Klotz, offers a captivating journey into the world of golf. With their combined experience as PGA professionals and avid golfers, Tim and Sean bring a wealth of knowledge and passion to this highly informative podcast. In this article, we will explore the background of this dynamic duo and the creative content they provide, including discussions on golf swings, industry trends, valuable tips, and course reviews.A Fusion of Expertise:Tim Mcalvanah, CEO and founder of SwingTheoryGolf academy, is a renowned instructor with a deep understanding of golf swing mechanics. Sean Klotz, manager of 1 Stop Golf Club, brings extensive experience in the golf industry. Their expertise makes the podcast an invaluable resource for golfers of all levels.Creative Content for Golf Enthusiasts:The Dynamic Golf Podcast offers a diverse range of content, including detailed analysis of swing techniques, discussions on in Dynamic Church-Chattanooga Dynamic Church Podcast by Dynamic Church
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