DNP Deep Dive: The Science of Direct Mail w/John Lepp

A successful direct mail appeal is much more than paper and ink. When a donor responds to a letter it’s due to the successful culmination of many elements ranging from the logo on the outer envelope to the size of the check boxes on the reply. John Lepp is a partner at the Agents of Good fundraising agency and a noted direct mail enthusiast. In this interview, John breaks down the critical components of a direct mail package and provides vital tips for A/B tests which can help rescue your direct mail program or take it to the next level. This discussion is a valuable listen for direct mail fundraisers looking for test ideas as well as digital fundraisers who want to get a better idea about why direct mail continues to work in an increasingly digital world.   Show Notes:   https://www.amazon.com/dp/095189711X/ref=cm_sw_r_cp_api_glc_fabc_oi4aGbNKW0BB1   https://sofii.org/ https://agentsofgood.org   https://twitter.com/johnlepp