DNP Deep Dive: USPS Informed Delivery w/ Mike Huddleston

Did you know that 30 million residents now receive informed delivery updates from the post office? The digital preview of what’s in your mail box has quickly taken off but nonprofits still have a lot of questions about how it works and what the potential benefits are. In this episode Mike Huddleston, National Accounts Representative @ MWI Direct, joins Dan to answer those questions about this valuable low-cost digital touchpoint that accompanies mail delivery. Topics include: The history of informed delivery and a 101 overview of how it works, why it’s FREE and will likely stay that way, how to get started and set up a test, tracking / response data that the USPS provides, and recent nonprofit case studies. Based on his 20 + years of experience, Mike also shares his thoughts on recent mail delivery delays, the impact of the 2020 Election on the post office, and future challenges that the USPS faces. Our discussion with Mike is a valuable listen for any fundraiser or organization who is looking for all of the information they need to know about informed delivery.